Having good products doesn’t mean you’ll have good sales. There are a lot of other factors that attract consumers to try out new things, and good visual merchandising is a big one. Knowing how to arrange and present products in-store can have numerous effects.
For instance, it can impact how approachable your brand is, how exclusive it feels, and how much people are going to want to buy it.
If you have a lot of stock it may be hard to know how to create the most effective displays and store layouts. This is where visual merchandising software comes in.
If you’re interested in learning more about optimal visual merchandising, follow along!
Why You Need Visual Merchandising Software
#1. Creates Assortment Plans
Visual merchandising software can help you select the products that should be offered at specific time periods. For instance, a basic example could be selecting holiday decorations to be displayed during the months leading up to the holiday season.
A good plan considers what your buyers need and when they need it. To determine this information, visual merchandising companies can provide you with market data and trends to supplement your assortment plans.
#2. Presents Your Products in the Optimal Way
Effective layouts and displays can send sales through the roof. Knowing the psychology that drives consumerism and decision making can help you gain an advantage over your competitors. Visual merchandising software allows you to implement this easily.
Knowing how much shelf space each product needs will prevent you from spending unnecessary money, running out of stock, or giving the not-so-loved products too much airtime.
Presenting products in the right way, in the correct order, and in the perfect geographical space in the store will make your store more inviting and your products more desirable.
#3. Organizes Categories in a Logical Way
You should choose a visual merchandising software that has floor planning capabilities. This can help you set up a store that has its categories perfectly aligned to meet customer demands and expectations.
What do we mean by this exactly? Well, if you sell home decor and personal care products, you won’t want to have a lamp section next to the shampoos and conditioners. Instead, you want the shower products to be in the same geographical space and the home decor to be separate from that so as to not confuse customers.
By using a good visual merchandising software, you’ll also know which products to place at eye level and closer to a customer’s hands. Knowing your best-sellers and planning your store around them will increase sales in no time!
Visual merchandising software should be a must for all brick-and-mortar stores, especially those that sell different kinds of products. It can help you determine the optimal product rotation as well as create an approachable, inviting storefront.