What is your website content doing for you? In 2021, video marketing for business has become the preferred content format for interested visitors. Don’t miss out on your opportunity to create lasting value with your audience.
Dynamic content is now driving online marketing. Businesses are already publishing 18 videos per month, some of which capture 77% of viewers’ attention until the very end.
News websites and social media have popularized video as a preferred resource for information.
Why is video performance taking off compared to other content types?
Viewers absorb information thousands of times more quickly than with regular copy. Video cuts down on the time investment and adds elements that can inform, educate, and entertain.
But not all video is driving real business value. The ways in which you use your video can help or hurt your brand. And if you haven’t mastered video marketing for business best practices, you’ll fall behind your competitors.
5 Ways Video Marketing for Business Adds Value
Video marketing isn’t just about selling. You need video solutions that work for your visitors and your business. Consider the following approaches that add real value for both parties.
#1. Determine Your Goals and Messaging
Video should be a part of your overall marketing plan. In that way you need to decide what you want to accomplish with them.
How will video contribute to your greater marketing goals?
Don’t let these goals determine the format of your video. You will find that the ways to drive customer loyalty are different on video platforms.
#2. Use Video Elements to Enhance the Style of Your Website
Video needn’t always bee front and center. Many companies use background video footage to enhance the appeal of a homepage. Others add selective videos that build upon the important text topics on the page.
Keep in mind your videos should help visitors. Avoid inserting video that will disrupt your visitors’ experiences. Videos should be assets to your website, not a means to leverage the attention of your audience.
#3. Use Value-Added Video for Branding and Marketability
If you understand inbound marketing, you know value-added content is key. That means your content should be customer- rather than product-centric. The content must be appealing to users whether or not it promotes what you’re selling.
You can use these value-added videos as branding opportunities. Use YouTube banners when you push videos to your YouTube account. Viewers will gain the value of the video and associate that value with your brand.
A great way to sell your products is to offer details and contexts. If viewers perceive them as helpful or funny they will be more inclined to watch. This helps nurture or generate new interest.
Position these videos in logical ways.
They should be accessible to visitors ‘if they need them.’ Visitors who aren’t yet interested in learning more will see these videos as intrusive.
#5. Use Video to Show the “Human Side” of Your Company
Companies are finding success using live videos ‘behind the scenes.’ During the 2017 holidays, UPS used live videos to show associates delivering gifts. The ‘live’ aspect of the video shows viewers you’re authentic.
If you have great employees, consider showing viewers the wonderful things they do. Show viewers you’re open to showing the people and processes behind the products.
Get Started with Your First Video Project
These tips will help you get prepared. But don’t start your first video project in the dark.
eMoneyIndeed has the resources you need to get off on the right track.
Contact us now to learn more about our resources. We provide information as well as hands-on assistance.