20 October 2017
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How to Use Digital and Print Media Marketing Strategies Together

Business, Technology, Internet and network concept. Young busine

Sure, digital marketing is a current and important way to keep your brand relevant, but is print marketing being forgotten?

 

It may seem old school, but print media isn’t dead. Think of Apple’s ‘Shot on iPhone’ campaign (yes, billboards considered are print media), which won Cannes Lions‘ top prize in 2015.

 

Companies that ditch print media in favor of an all-digital approach are missing out on the best of both worlds.

 

Read on to find out how to use both digital and print marketing to get the most out of advertising for your company.

 

Digital and Print Media Strategies Explained

 

# Digital Marketing

 

Digital marketing is all of your marketing that happens online. These strategies include SEO, social media marketing, pay-per-click, email marketing, online public relations, and the list goes on.

 

Some of the benefits of digital marketing include its flexibility, its ability to reach a large audience, and its measurable results.

 

# Print Marketing

 

Print marketing is all of your marketing that uses physical printed media. This includes newspapers, magazines, billboards, posters, direct mail, etc.

 

The benefits of print marketing include the loyalty of readers of print publications, targeting kinesthetic learners, the freedom of choosing your own space for your advertisements, etc.

 

Why Use Both?

 

We’ve established that digital and print marketing work, but why use both instead of choosing just one?

 

According to the 2015 Content Marketing Institute’s annual report, the three most popular paid advertising methods were Search Engine Marketing (66%), Print/Offline Promotion (57%), and Online Banner Ads (55%).

 

This statistic alone shows us the importance of using both digital and print methods of marketing.

 

How to Use Digital and Print Together

 

Here are a few easy ways to combine your marketing methods.

 

# QR Codes

 

QR codes (or quick response codes) are bar codes that contain information about the attached item and are scannable with a smart phone. By using QR codes, the consumer is viewing a print media advertisement which then leads them to a digital one.

 

Sound confusing? Commercial printing companies will know how to help you on this one.

 

# Custom URL’s

 

The same idea goes for custom URL’s, except instead of scanning a bar code, the consumer is viewing a print advertisement, and then manually typing in your company’s unique URL.

# Social Media

 

Using your company’s social media traction and following to jump start a print advertising campaign is a great way to combine marketing strategies.

 

Use Print to Encourage Digital Visits

 

Instead of just using print marketing to offer a promotion or another passive method of advertising, encourage consumers to visit your digital pages, accounts, and profiles within your print campaigns.

 

Variable Printing

 

Variable printing is a form of printing in which images, graphics, and text can be seamlessly changed from one print to the next without causing a lag in the printing process. This is a great method to use jointly with social media campaigns.

 

Want More?

 

Don’t hesitate to reach out with any comments or questions.

 

Browse around for more great articles like this one!

 

How to Use Digital and Print Media Marketing Strategies Together (and Make it Work!)

Gaurav Jain
Article by Gaurav Jain
Hey There! My name is Gaurav Jain, a full time affiliate marketer since 2007. The reason for starting eMoneyIndeed.Com blog is to help you Save & Make Money Online. I write about Blogging, Online Marketing, Webhosting, SEO, Affiliate Marketing, Startups, Social Media, Email Marketing and more. Hope you enjoy the posts on eMoneyIndeed.com

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