The very irritating “What are you doing?” question keeps shooting at you from all corners and replying that you are an entrepreneur has to be the coolest answer you could give to that!
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It is the lack of initial investment that pins down many ambitious entrepreneurs to those boring 9-5 desk jobs! This write-up tries to convince you why starting your own SEO business need no such initial investment and also useful tips and tricks on how to start an SEO business.
WHAT IS SEO?
The best place to hide a website is Page 2 of a google search result! Unless a company website finds itself on the first page of a search engine result, chances are very slim for it to get much viewers and customers.
SEO or Search Engine Optimization is what helps them do that and thus businesses offering the same are much sought after at the moment.
The mounting requirement for SEO-experts underlines why starting your own SEO business would be fruitful and also how relevant this article on how to start an SEO business is.
WHY STARTING YOUR OWN SEO BUSINESS IS A GREAT IDEA?
Life is too short to spend it doing the things you don’t like. But, life is too short to stay poor also! An SEO business lets you be your own boss and also earn a living doing that. The freedom and flexibility it gives you is real-tempting.
As mentioned earlier, starting your own SEO business online needs very low initial investment. All you need is a computer and some reliable connectivity. It is neither capital-intensive nor labor-intensive.
And if all goes well and you decide to expand your little empire, you needn’t hire many employees then too. Outsourcing your SEO services to small and upcoming SEO businesses is an appealing option most other businesses don’t give you.
SEO can be attempted even by inexperienced individuals as it is a learn-as-you-go type of business service.
It also comes with the promise of a recurring income once you get regular clients. You could also earn some extra bucks by providing to your clients related value added services.
HOW TO START AN SEO BUSINESS ONLINE?
LEARN YOUR TRADE – Learning SEO techniques and tricks is the first and foremost part of starting your own SEO business. Do an extensive research on the topic and take up SEO courses either online or offline.
Try out some quality SEO tutorials available in the market. Make sure you test and practice what you learn. Are all those tips, tricks and shortcuts really working for you or were they just tall claims by your tutor!
Unless you learn the SEO techniques in depth, there is no point in worrying about the other parts on how to start an SEO business.
SETTING UP YOUR HOME OFFICE – It is better to launch your little business right from your home. It saves upon all the additional rent and overhead costs.
And you could also save upon travelling expenses and all that daily commuting. You need to worry about only your client’s website traffic and not the one on the road!
CREATE A SEXY WEBSITE – Websites are a very important step on how to start an SEO business. Your website should be attractive and professional-looking.
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Avoid typos and grammatical errors as they are a huge turn off for potential clients. If you could dish out some bucks, hire a professional website designer to do it for you.
Not so much money to spare? Then you could do it yourself with the default templates but make sure it doesn’t look too universal and amateurish.
The content is what pitches your services to prospective clients. It is never a bad idea to spare some extra cash and get freelance content writers to do it for you.
NOW YOU NEED SOME PLANT AND MACHINERY – SEO software is your biggest investment and your next huge step on how to start an SEO business. Make sure that you research the shit out of google before you choose the best software suitable for you.
It should effectively help you with keyword research, doing SEO analysis, link building and paraphrasing. It would make your job much easier and faster.
ADVERTISE YOURSELF – It would be nothing short of ironical mishap if your own website does not end up on the first pages of a search engine result. And how can you expect your clients to trust your work if you can’t optimize your very own SEO!
Twitter, Facebook and Instagram – exploit all your Social Medias to advertise that you are starting your own SEO business. Try blogging, speaking at marketing conferences and leaving answers to SEO related queries on forums. This could help get you noticed.
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Start out by doing small SEO works for small clients even if it is for free or you are grossly underpaid. Once you get a few clients, turn them into your brand ambassadors.
Nothing works better than word of mouth publicity and referrals. Testimonials are any day better than self-appraisal. Give a space in your website for clients to leave feedback about your work.
A HUMAN FACE – Use your photographs and a detailed ‘about us’ page to make your business look trustworthy. Putting up an email address and phone number is also another important step on how to start an SEO business. Having a physical address to show also earns the trust of some clients.
PAYMENT PROCESSING – Incorporate a dependable payment processor like PayPal into your site to ease up your transactions.
GENERAL ADVICES AND TIPS ON STARTING YOUR OWN SEO BUSINESS
I believe you have got an overview regarding SEO business and some useful tips and tricks on how to start an SEO business.
Starting your own SEO business sounds easy but maintaining it successfully is a hard task. I would advise you to have at least two regular clients before considering quitting your job.
The sky is the limit if your SEO business gets going. Seeing your brainchild grow up and expand could be almost as rewarding as parenting.
We hope you found this article useful and informative as always. Do leave your valuable comments below and don’t forget to share this article with your friends.