SEO and social media marketing are both powerful marketing tools that you can use to boost your digital marketing strategy.
There has been an ongoing debate among marketing professionals and experts on which strategy between SEO and social media marketing works best to grow an online business.
Before we can determine which of the two is better, let’s look at what SEO and social media marketing involve.
What Is Social Media Marketing and Has Social Media Become the New SEO?
Social media marketing can be defined as the use of social media networks and platforms to promote business products and services. In the recent past, social media networks were used for chatting and networking with friends but nowadays marketers have embraced this very important selling tool.
The social media marketing process involves building a strong brand reputation on your business social media sites and inviting followers who are interested to come and interact with your brand. In order to do this, you first have to identify your target audience and you can achieve this through a social media campaign and a well-designed content marketing plan.
In terms of selecting specific target audiences, social media is definitely easier since each social media platform, for example, Facebook, LinkedIn, and Instagram have their own built-in target audience that helps you identify the right audience to buy your products and services.
What Is SEO Marketing?
Search Engine Optimization (SEO) is a marketing discipline that focuses on growing the visibility of a website through organic search engine results. When your websites are optimized, search engines can read them better. Remember, the more people understand your website, the better your chances of getting better rankings.
Does SEO Work?
The answer is YES. Relevant, optimized content will always win. The key to successful SEO is links and content. Once you have ensured that your keywords are strong and they matter to Google, you can attract links to help drive traffic to your content.
Compared to social media, SEO relies on a totally different type of content. Social media posts are short and much less technical to create than a post on a website. However social media will require continuous effort to keep up with the competitors. Organic SEO might take long to rank but when it does, you will require less effort and probably, draw more conversions.
The Bottom Line
SEO vs. Social media, which is better? The answer is simple; you need to use both since they go hand in hand. Social media will help you get the right people talking positively about your brand while the right SEO and keyword tools are just what you need to create engaging content and fuel meaningful conversations.
Working with social media marketing companies that are experienced in running social media campaigns and increasing brand awareness is a sure way to position your brand and gain competitive advantage.