Anyone who deals with e-commerce business knows that competition is strong in the online world. With the sales growth of 310% over ten years in the U.S. alone, there is no short supply of e-commerce competitors.
That’s why every e-commerce business owner is looking for any type of advantage that will place them one step ahead of their competition.
Search engine optimization (SEO) is a marketing strategy that can give you the much-needed advantage.
SEO helps improve online visibility and can give your e-commerce website a boost in the search results. Furthermore, many e-commerce websites aren’t really paying attention to SEO. But, their loss is your gain and with a good strategy and careful planning, you can outrun your competition before they even realize it.
Here is an SEO guide for e-commerce websites
#1) Compete for the Right Keywords
Keyword research is the first step in implementing a good SEO strategy. Ranking for certain keywords means that your website will appear in the search results of the people who browse the web by typing those same keywords.
However, it’s not as simple as it sounds because your competitors might be ranking for those keywords as well and if they are doing better SEO than you, then they’ll easily outrank you.
But, not all hope is lost. You can rank for keywords with good volume that your competitors haven’t targeted yet. Just make sure those keywords are relevant to your product or service and remember that each page of your website can rank for only one keyword.
Moreover, you can use the strategy that affiliate marketers use, which is to find a certain problem that your audience may have, create quality content and target those people with keywords and then offer them the solution through the content.
#2) Always Keep an Eye on Your Competitors
If you want to stay ahead of your competition, then you must know them well. The first step is to identify all your competitors and watch what they’re doing wrong and what they’re doing right.
This includes their website layout, their link profile, keywords they rank for and don’t rank for, the strategies they use and how they make their marketing campaigns. Everything is important down to the smallest of details.
That way, you’ll be able to create your own strategy accordingly and gain a competitive advantage. Also, you will be able to snatch any keywords your competition is missing out on and rank for them on time. Don’t have moral dilemmas about spying on your competitors because they are also doing the same thing to you.
Keeping an eye on your competitors will give you the needed insight into their operations. That’s how you’ll be able to create something better, something unique, which will give you an advantage.
#3) Add a Blog to Your Website
There is nothing that customers love more than additional information. Creating a blog will allow you to supply your customers with relevant and informative content that will educate them more about your products or services.
You don’t have to focus only on business-related content. Instead, you can offer more detailed info about certain dilemmas or problems your customers may have.
Also, you can discuss some niche-specific news or topics and form a relationship with your audience. It’s not hard to make a blog that will support your website. All you need is WordPress for e-commerce websites and you’re good to go.
Moreover, a blog is a great way to use keywords that you’re not optimizing for on your main website pages. These new keywords can be linked to some specific products or services on your e-commerce store. Just make sure your blog posts are informative and relevant to your audience so there’s no confusion or misleading.
#4) Tweak Your Website
There are things you can do on your website that will improve the experience of customers browsing your e-commerce store and improve your SEO as well. For instance, 61% of online customers will leave your website if it’s not mobile-friendly. That means that making your website mobile-friendly isn’t just for the sake of customers, but it’s also part of SEO since Google favors websites that are mobile-friendly.
Furthermore, website speed is also an important factor as 58% of mobile users expect websites to be as fast on their mobile devices as they are on their desktops.
Therefore, if your website is mobile-friendly, it needs to be fast as well and yet again website speed is also one of the factors that Google takes into consideration when determining a website’s rank.
There is more on-site tweaking that you can do that will improve your SEO. For example, fix all website errors, get rid of duplicate content and make sure you optimize your title tags, categories, pictures and so on. The better your website is working, the better your on-site SEO will be.
To Wrap Up
SEO for e-commerce websites is important for improved visibility, credibility and of course for gaining a competitive advantage.
In the world of e-commerce business, any advantage can make the difference between being on top or being at the bottom.
Author Bio – Emma Miller is a Sydney based writer with a degree in marketing. Interested in digital marketing, social media, start-ups and latest trends. She’s a contributor at Bizzmark blog.