SEMrush Competitors Keyword Research Tool.
In today’s digital market, the one who understands the tit-bits of marketing is the one who profits the most.
So to promote the business and attract customers, SEO tools play a vital role. Many of such businesses are running Google AdWords campaign for the same.
But in this rat race, the best strategy to run an effective and high performance Google AdWords campaign is to keep an eye on the competitor’s strategy, keywords and backlinks.
Is there any such tool?
The answer is yes, SEMrush competitors keyword research tool.
What is SEMrush?
SEMrush is a SEO tool used to research competitor’s Keywords. Into the modern competitive niche and serious online business, understanding competitor’s strategy, Keywords and backlinks helps to create better plan and marketing strategy.
Let me explain it with an example.
And if eBay can find out the keywords that are driving maximum traffic to Amazon, they can change their strategy and plan out in a way to outrank Amazon. This will help in branding and attract more customers hence, more sales, more profit.
Features of SEMrush Competitors Keyword Research Tool:
We can categorize its features into following three categories:
1. Analytic Report
SEMrush competitors keyword research tool does various kinds of analysis of your competitor’s website such as Organic research, Advertising research, Video Advertising Research, Keyword Research, Backlinks, Product listing Ads etc. and provides reports which helps you understanding their strategy.
The figures given below displays a typical format of advertising strategy followed by of a company.
SEMrush provides some awesome tools, by which we can compare competitive domains, see common and unique keywords, estimate the keyword difficulty, and find keywords with less competition instantly in only a few clicks.
SEO Analysis Tool– Check your website’s health and prioritize SEO issues before fixing them
Social Media Tool– Track social media campaigns
Brand Monitoring Tool– Monitor your brand’s reputation
The figure given below displays a simple indicator used for estimation of keyword difficulty.
Also Read – Top 50+ Blogging Tools Bloggers Can Use For 2016 (Expert Guide)
After launching a global campaign for your website, SEMrush helps you to discover local competitors and track their domains and keywords from any location. It also provides keyword rankings, and health of on-page from one place.
When I started blogging I never knew the importance of SEO tools. I was just updating my blogs with high calorie contents targeting some specific type of readers and I never cared about its friendliness with the search engine.
What is the value of a blog if it’s not loved by search engines, will it reach to global audience?
No, so I have to think out of the box. I find the necessity of improving blog SEO instead of just writing top quality contents. I started learning about SEO and link building.
What do I liked best about SEMrush?
SEMrush is good for a blogger like me. It helps me to do all essential SEO works in one dashboard.
It helps me in measuring my sites’ organic rankings for my keywords. All I have to do is to choose a month and view how those rankings have changed over time.
I can easily do keyword research and once I’m done with that I can track keyword’s position in all major search engines simply by adding it to the dashboard.
If I want to target specific countries like Canada, U.S.A, U.K, France, Singapore, India, Australia, etc., its Geographical location feature helps me to achieve that very easily.
Its competitive analysis features helps me understand the online marketing I’m competing in and makes me outrank my competitors. In my views, if you’re a serious blogger or internet marketer, you must have this tool.
What do i dislike about SEMrush?
It’s very hard for me to find a single reason to dislike this incredibly comprehensive SEO tool. But it has following limitations:
1. I cannot have real keyword data from my own Google Analytics or Google AdWords account in the keyword data of SEMrush. Tool developers need to connect SEMrush with Google Analytics or Google AdWords.
2. Its current competitive analysis tool is not much satisfying. If I want to see a full list of keywords across my site and track at least 10 competitor sites and how many of these sites rank for each of the keywords listed, I can’t do so.
How it works?
While using SEMrush, it’s easy to do organic research just by adding a domain name (competitor’s website) to the top and it will display results like this:
Picture Courtesy – Shoutmetech.com
Let me briefly explain you all the fields of the result received:
|Keyword||Traffic driving keywords|
|Pos||Keyword positions in search engine|
|Volume||Number of exact match queries for that keyword in the local search|
|CPC||Average Cost per click for the ad|
|URL||Corresponding URL to which that keyword is driving traffic|
|Traffic%||Total percentage of the traffic driven from that keyword|
|Costs%||Percentage of the total cost by that keyword|
|Com:||Competition Check, shows the competition of advertisers for that keyword|
|Results||Number of search engine results|
|Trend||Graphical representation of the trend or fashion or use of that keyword for the last 12 months|
Being a blogger, the best thing for me is to use the keywords which are in trend and drive maximum traffic to my blog. Mostly, in our cases only our some posts drive traffic to our blog (just because of those keywords).
SEMrush competitors keyword research tool allows us to peep inside our blog at the same time peep outside into the competitor’s website and make out a way to get more profit by using rich keywords.
How to begin with SEMrush?
If you’re a beginner, start with Free Trial version and when you’ve explored its features and want to carry on with this, upgrade to the PRO version. PRO version provides a complete, detailed analysis of your competitor’s website.
I hope that the above review has increased your thirst to start using this incredible SEO tool called SEMrush right away.
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