While the Internet has redefined the whole traditional process of branding and marketing, social media has of late spearheaded almost all successful marketing campaigns.
While customers are getting wise to the many tactics employed by marketers in the recent past, there are still some ways of selling on Facebook that can drive sales exponentially and work better than you think.
Knowing your customers’ buying habits and using this knowledge can help you expand your customer base and increase sales.
The best way to sell on Facebook, though, is to start off by cleaning up your page so that it is set up for success.
Make sure that your business page is set up with all the necessary basics such as a store with neatly listed Facebook selling items and services.
Learn how to open a store on Facebook, link all your virtual stores and sync it with your eCommerce solution.
Get your customer service plan in place and you are all set to be able to handle an influx of sales from your new Facebook strategy.
Selling on Facebook: 5 Awesome Ways to Use Facebook for Business
#1. Selling on Facebook: Offer Limited Period Discounts
Have you seen advertisements with one-day flash sales with massive discounts?
Even if you don’t need the product, you begin to peek into your resources and wonder whether you will be able to afford the product.
Since it appears that you’re getting a good deal, you want to get it while it lasts.
As you can see, hyperbolic discounting keeps you wanting what you see, and you can use this to your advantage and learn how to sell on Facebook free, especially if your company runs sales infrequently.
Once you’ve built your fan base on Facebook and you’ve got your audience engaged, offer a limited period coupon code and pump up excitement.
Another option is to offer a limited edition product or a bundled deal that will never be offered again.
This will help you grab the attention of your followers and improve your prospects of selling on Facebook.
#2. Selling On Facebook: Set a High Price Point
Tweaking how you display your products in your store has a huge bearing on how you attract your followers and get started with selling on Facebook.
Display higher priced products first and gradually move on to lower priced ones.
When higher prices are imprinted in your prospective customers’ minds, they are more inclined to view lower priced products as a bargain and they begin to shop for products in comparison with each other.
To start off, ensure that your Facebook page category is correct and that your services are properly listed.
Identify your best prices and place your products strategically with the best price in the middle, along with high quality photographs.
Your followers will be drawn to your best prices and will be more inclined to make a purchase.
#3. Selling on Facebook: Use Emotional Connections to Drive Sales
A viral post is called a viral post because it spreads as fast as an actual virus does!
The science behind a viral post relies entirely on each person’s reaction to it, and the more extreme the reaction, the more likely it is to be shared.
If you like a post and decide to share it, it’s often only because you know who amongst your inner circle would like it as much as you. You’re therefore getting the post out to the right audience.
This behavior can help promote your products on Facebook if you know how to tap into it, and start selling on Facebook.
To drive home the emotional appeal behind your products, use catchy headlines that make people look twice.
For example, consider which of these headlines looks catchier:
- Option 1: Local Girl Donates Money Towards Homeless Shelter
- Option 2: 12-Year-Old Uses Her Lunch Money To Feed A Homeless Child
Obviously, option 2 will have a greater impact than option 1, because the more detail you provide right at the start captivates your audience’s attention and makes them more eager to explore your post’s contents.
Therefore, your aim should be to create an emotional connection with your audience, by using terms that talk to your followers than letting them know that you’re selling on Facebook.
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#4. Selling on Facebook: Tell a Good Story
Behind every highly-sold product there is a compelling story. For example,
- Wouldn’t you be more inclined to buy crafts that are made by orphans than by a rich manufacturer?
- Wouldn’t handmade furniture appeal more to you than factory products?
Put together the components of a great story behind every product, and you’ll soon tug on the heartstrings of your audience.
If you can’t really have a great story behind each product, talk about your own story and how your company came into being. Share videos, photos and stories over time, and not just when you want to drive sales.
This mental conditioning helps you in the long run, since as people emote better with your company, they’ll be more inclined to lean towards your products.
#5. Selling on Facebook: Make Your Sales Process Seamless
So you’ve got your followers’ attention. Now what? Give them a seamless experience during checkout on your Facebook online store if you’re selling on Facebook.
It doesn’t help you in any way to generate a lot of interest in your products if your customers are going to spend time jumping from one page to the other to buy them.
Integrate professional checkout apps with your Facebook shop and clock the time spent on an average to complete each purchase.
Ensure that you display this information to your customers so that they are aware of the benefits of buying from you.
You may want to avoid mentioning prices along with your products. Rather, you could showcase your stories here and drive appeal for your products so that your customer buys the entire shopping experience, and not just a product that you’re selling on Facebook.
Converting your Facebook fans into prospective customers and selling on Facebook is relatively simple if you know how to tap into their minds and use this to your benefit.
Create a bond with your customers over time and let them see you as more than just a brand that is interested in sales.
This emotional connection is more likely to drive sales at the right time, combined with strategically launched discounts and smart placement of your products, giving a new dimension to the entire shopping experience.
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