Tweaking your website in order to improve ranking in search engines is great, but having high conversions is where you are going to make money.
You may find yourself wondering why your website has high traffic, but your business is not making the amount of money that you are expecting. This might be because your conversion rate is low.
Conversion Rate Optimization
When a website visitor completes the goal of your page, that is called a conversion. It could be a number of things like sales, adding their e-mail address for newsletter, ordering a special product or any goal you want to achieve for your brand or product. Conversion, however, comes in several forms depending on the goal of the website.
The conversion rate is the percentage of how many visitors accomplished your goal. You can track your conversion rate by dividing the number of conversions by the total amount of visitors your website got in a month.
So, if you had 20 conversions in a month and 100 total visitors, you should divide 20 by 100. That will give you a 20% conversion rate.
Simply put, conversion rate optimization is a process that increases the percentage of website visitors that complete the goal of the website. It allows you to measure your website’s performance.
Aside from increasing your ROI, there are other benefits of conversion rate optimization such as:
- Improved user experience
- Better customer insights
- Boost in trust
In order to become successful at conversion rate optimization, there are several factors that you need to decide on before starting the process, such as who to optimize for, what and where you need to optimize.
#1. Gather Data
There are entrepreneurs who mostly rely on their guts when it comes to making their business grow. However, doing data analysis is a much more effective method because you will know how your website visitors are behaving.
You can do this with a simple tool such as Google Analytics. You will have a clearer picture of user engagement. You will have information such as:
- The most used landing page
- Which page do visitors spend their time on
- Which age group do you mostly attract
- Which part of the world is most interested in your website
- Which type of visitors leave your website almost immediately
Having this data available to you will help you determine where to focus on and where to improve.
#2. Make Your Website Mobile Friendly
While it is true that conversion rates through mobile are lower than conversion rates through desktops or laptops right now, you should also know that the rates of conversion done through a tablet is almost as high as desktop conversion and conversion through mobile phone is increasing each year as people are using their smartphones more often.
When user experience is better, higher conversion rates follows. So, make sure that you improve the following:
- Mobile phone compatibility
- Page speed on mobile phones
- Your website needs to be ready for touchscreen
#3. Improve Site Speed
Slow site speed is the most common reason for high bounce rate. Bounce rate is the number of users that leave your website almost immediately. If your website loads longer than three seconds, you will most likely lose visitors.
Doing an audit will let you know if your site speed needs to be improved. Here are some of the improved site speed:
- Reduce redirects
- Use tools to leverage browsing caching
- Increase server response time
- Optimize website images
Broken links will make you lose potential customers. The second time they click on a link and it is not working, they will abandon your website.
Also, make your navigation user-friendly. If it takes your visitors a long time to find the link that they need, they will bounce off. Fix these issues with these tips:
- Use a standard style navigation
- Use more descriptive labels
- Do not include too many items in your navigation
#5. Increase Visit Duration with Great Visuals
A website’s success rate is determined by the time a visitor stays on your website. If they stay for 2 minutes, it is considered a success. This is where images and videos come in.
People, these days, are too impatient to read so they form conclusions about your website by looking at images or watching videos.
You can retain that attention with eye-catching images that are relevant to the content. Here’s what you can do:
- Use comics
- Make use of memes
- Use a picture quote
- Present data with graphs or charts
#6. Write Great Quality Content
Whatever language your website is using, it should always have rich content. People who look at your website and often see errors such as grammatically incorrect sentences and poor quality content will not trust your site.
Before writing your content, do thorough research and then write content that adds value and answers the questions asked by visitors.
By constantly checking your website data, you will know if you have great quality content that converts. Quality content should include the following:
- Content should be actionable
- It provides factual answers
- Accuracy and engagement
Optimizing your website for higher conversion rates does not happen overnight. It takes a lot of hard work, testing, retesting, and revising your landing pages.
Remember that organic search is almost always the best way to go about increasing your conversion rates.
With the constant updates that search engines do on their algorithm, doing it the right way from the beginning is the only way to go.