When you think of search engine marketing, the first thing that comes to mind is getting to one of the top spots when someone searches on Google.
After all, the first page of search results on Google will generate 71% of clicks from users while the second page of search results gets only about 6% of clicks for websites. This is why SEO marketing for your small business is so important.
Using search engine marketing for small business is a great way to help you generate revenue as well as get the exposure that your company deserves organically.
Keep reading for our guide on making money online using SEO marketing for small businesses.
Why Use Search Engine Marketing?
There are plenty of ways to get your content and website seen by tons of people on the internet. You can use social media marketing, paid advertising, or any other form of online marketing to get the word out there about your company and your products. Knowing this you might be wondering why SEO is important for business?
Search engine marketing is a great way to attract potential clients organically. Instead of paying to get your name out there, you can use your relevant content to attract customers through a search engine.
Plus, once you create a relevant post that ranks high in the search engine you will find that it will remain there for quite some time. Social media posts come and go but a post that ranks high on a search engine can stay there for months or even years so that it is seen by tons of people over time.
Answer a Question
Think of what you use search engines for the most. Generally, people use search engines when they need a question answered.
If you’re trying to use search engine marketing to make money, then you need to figure out what your target audience will be asking Google. Creating content that answers a question is the best way to have your website rank high in the search results.
You should also pick out some keywords or phrases that you can feature throughout your content that will help people find your post. Think about the question that you’re answering and ask yourself what keyword would people type into the search engine to get that answer?
Keywords will be what help people find your posts. Doing some research on your niche and seeing what kind of questions people are asking is smart. It can help you determine what types of keywords you should be using throughout your posts.
Building Better Brand Awareness
When you use search engine marketing and start appearing higher in the search results, then people will become more familiar with you and your company. This is called brand awareness and it’s a great way for current and potential customers to have more trust in your company.
Building brand awareness through SEO is a great way to stand out amongst your competitors. What better way to beat out a competitor than to appear higher than them when a client uses a search engine?
Potential clients will trust a company whose website appears higher in the search results, than a company that appears on the second page. As we mentioned before, most people don’t even make it to the second page when searching on Google this is one of the major SEO benefits for small businesses.
If you’re a small business and don’t really know where to begin with search engine marketing, then you should try reaching out to an SEO marketing company. BeOnWin! has plenty of SEO services to help get you and your company get started so you can get the exposure that you deserve.
Use SEO to Get More Sales
One of the major advantages of SEO is that you can use it to generate more sales. Search engine marketing is a great way to get traffic to your website organically. Organic traffic means that you’re attracting your target audience to your website without paying for it or really going out of your way in reaching them.
When you attract potential customers to your website through SEO it is because they were searching for products or services that are related to what you have to offer. This means that you’re using SEO to market towards customers who already are interested in your products or services.
One of the major importance of SEO for small businesses is that it tends to be an affordable option to attract the right customers. These customers are already actively looking for the products and services that you have to offer. As long as you have just what they need, then you can definitely make the sale once they’ve found your website through a search engine.
Creating Content Can Be Fun
Another one of the great benefits of SEO is that you can have fun when creating content. No one enjoys reading content that is boring or uninteresting so make sure that you produce content that will keep people entertained.
Have fun with the content that you produce but make sure that it fits in with your niche market. Do some research and see what types of content your competitors are posting. This will be the best place to start when you want to see the kind of content that you should create.
Blog posts will be the best way to optimize your content for search engines. Video is another form of content that can be optimized for search engines. Although it is a bit harder to optimize video for search engines it does tend to be a bit more creative and fun.
Using Search Engine Marketing for Small Business
There are plenty of benefits to using search engine marketing for small business. Especially if you’re trying to use SEO to make money and build your brand, then you need to create a good strategy to gain exposure.
Make sure that you do plenty of research so that your posts and website can appear high in the search results.
If you’re looking for more ways to make money online, then make sure to keep scrolling our blog for tons of useful advice.