Are you struggling to drive traffic to your website?
The online competition to attract new users to your website is huge. After all, there are over a 1.3 billion websites in the world – and counting.
You could have a fantastically designed website, with excellent content and amazing goods or services to offer. But if nobody is visiting your site, it’s not worth all the effort.
There are proven ways to drive traffic to your website. Keep reading to learn more about these.
#1. SEO-Optimized Website
Using SEO (search engine optimization) techniques is no longer a choice. Everyone is doing SEO to drive traffic.
With a sound SEO strategy, you can enhance the ranking of your site on SERFs (search engine results pages).
Why does this matter? 33 percent of search traffic is directed towards the top spot on Google results page.
However, SEO isn’t just about filling your content with keywords. It’s also about creating effective and engaging content that people actually want to read.
Always ensure before starting anything else you check the foundations of your site are strong by doing an audit. Matthew Woodward talks about not only the importance of doing a site audit but he walks you through exactly how to do this in his Ecommerce SEO Guide.
#2. Include Guest Blog Posts
Another proven way to drive traffic to your website is by including a guest blogger. This can increase the number of visitors to your site and boost your SEO rankings.
It’s important to think carefully about who you get to contribute to your blog. The best way is to discover talented and interesting people in your field. These people are known as “influencers“.
Don’t forget to finish off every blog post with a call to action (CTA). This can be anything from subscribing to your YouTube channel or to check out your online store.
#3. Make Use of Social Media
You have to engage with social media if you want to drive traffic to your website.
Did you know that Facebook has over 2.2 billion monthly users? Instagram has over 800 million monthly users. While Twitter also has over 300 million.
With an effective social media strategy, you can build relationships with your visitors on social media. You can also promote your website content through your social media accounts.
#4. Cross-Promote Offering
If you haven’t tried cross-promotion as a marketing strategy to drive traffic to your site, it’s time to start now.
This is simply when customers who purchase a product or service from you, are targeted with promotions about a related item they may be interested in.
This makes total sense. If someone likes your book on housekeeping, they’ll probably also like your book on flower arranging.
You can use newsletters to target customers who have previously purchased your products with your latest line of products. To further incentivize them to make a purchase, try offering discounts.
Find out about other types of online marketing for your site, such as ecommerce marketing.
#5. Competitions and Promotions on Your Site
Another way you can get more visitors coming to your website is to by hosting competitions or promotions.
First of all, come up with a cool competition idea. It can be anything. Free tickets to a show or game, or some other freebies. Some even put up cash, which can really get the traffic going.
After that, all you need is to get users to vote for their friends on your site. Promote it on social media. After that, watch your visitor numbers skyrocket.
How to Drive Traffic to Your Website
With these 5 proven ways of generating new traffic to your site, you’re on your way towards online success.
If you found this blog post useful and would love to turn your site into a money making machine, here is how to make money online.