In a world where competition is intense, how do you really get ahead of your competitors and make your brand stand out to attract customers?
After all, with numerous new businesses in similar niches almost daily, and with changing online marketing strategies almost by the hour, reaching customers and retaining them is a mammoth task indeed.
What online marketing strategies can you use to get ahead and stay ahead, without risking the change of being penalized for breach of ethics while marketing your brand?
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Well, attracting customers involves having a sophisticated marketing plan in place, and using online tools and strategies to reach the millions of Internet users who get online each day.
Online Marketing Strategies
No matter what your online marketing strategies are, you need to be visible online if you want your customers to find you.
- Improve your online presence by getting to the notice of search engines. and
- Use social media heavily to reach targeted customer bases.
If search results don’t list out the results you desire for your business, tweak your business setup online to create an online presence that makes you stand out strategically in future related search results.
Clean up your website or blog content so that you have only current, credible information that is optimized and well presented.
Check for missing pages and irrelevant information and fix this so that your website and brand, by extension, gain credibility in your niche.
If you already have an optimized website with a rather strong online presence, increase online interaction and audience participation to build relationships with users who may become your customers down the line.
Additionally, don’t sell at every chance you get – focus on building relationships and attracting people to your brand rather than being pushy towards sales.
Improve Your Online And Social Identity
When booking a domain, try to get the same business name as far as possible. If someone else has already booked the name you want, try to opt for one that is as close as possible to your business name and make sure that you never use more than two names to present your business at any time.
This applies not just to domain names but also to social media handlers and channels that you may use.
Link your names together strategically if required and use your actual business name as the primary keyword in all your page descriptions, social media profiles and business listings.
Tweak Your Online Introduction
The way you introduce yourself can either attract or repel a person and this applies to the online world as well.
Typically, you get just about 140 characters to introduce your business on platforms such as Twitter, so you need to make the best possible use of each word in your introduction.
Create an introduction that gives readers a precise, easy to understand, keyword rich statement of who you are and what makes your business unique.
Deliver details that people are looking for and ensure that the tone of what you write is what is required for your type of business. For example, if your business is purely professional, you need to present an authoritative or serious introduction.
Use your personal and business name in your introduction if you are the main person in your business and wish people to locate you or the business easily.
Be consistent across all social channels and listings so that your business brand develops globally.
While each social media platform is unique in its own sense, maintaining your business brand and having consistency across all channels conveys a sense of credibility to your customers, drawing them to your brand.
Be Social Media Savvy
The thumb rule of ultimate marketing success is to use social media efficiently. Claim your name on all social media platforms even if you plan to use them only in the near future.
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Check for usernames that match your business and grab them as fast as you can on prominent social platforms that add value to your business. Create business profile pages and link them to your personal profile to promote it to your immediate friends and acquaintances.
This builds credibility, increases your network of prospective customers and slowly but surely causes your brand image to seep further and further online and gain increased presence.
Create A Program To Share Content
Instead of making mere sales pitches, write meaningful content for your websites to explain more about your business, products and services.
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Apart from consistent, relevant information on your own website, create a content sharing program where you schedule posting online, either on your own site or on relevant high traffic websites or on social media.
Be enthusiastic about what you offer and let your enthusiasm be evident in your content so that it rubs off on to prospective customers and makes them interested in what you have to offer.
Watch Your Online Reputation
Your online reputation is not merely about making sure that only good things are said about you or your business – you need to also be able to:
- Contribute to what is being said
- Respond to concerns
- Deal effectively with criticisms, and
- Handle inaccuracies if any come up
Social media makes it relatively easy to know when someone mentions you or your business, but this is not as easy over the internet as a whole.
Register with Google or Bing alerts or similar sites in order to get notifications when you are mentioned, and to keep all your notifications in one place.
Be prompt and proactive to keep your customers interested in your brand. Even if concerns arise, addressing them promptly can win you many a loyal customer!
Be Active Online
People want to see what you have to offer and the best way in which you can do this is by being active online.
Build your social media presence and interact with your audience. Create:-
- Surveys, to get opinions and to create involvement.
Online Marketing Strategies are not limited to mere sales pitches – today’s customer does not want to be bombarded with constant pressure to buy something new.
Keep your online marketing strategies simple, subtle and effective. Interact with potential customers to build trust in your brand, comment, ask questions and add your expert opinions to conversations.
- Join hands with like-minded people so that you can reach their followers as well.
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No one is an island, and this stands true for businesses as well. Gone are the days when cut-throat competition forced businesses into a game of elimination.
In today’s world, the best way to attract customers to your brand is by:
- Joining communities of those in similar niches
- Understanding your competition
- Tweaking your online marketing strategies accordingly, and
- Pitching your ideas subtly to your target audience
To get them sufficiently interested to want to explore your services and switch over to your brand.
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