Marketing your business with a limited budget can be a massive undertaking.
Assessing what the priorities are and what needs to be set aside, for the time being, can feel a bit like Sophie’s Choice because you can only stretch your capabilities so far.
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If your business is in dire need of custom (and what business isn’t?), you need to find the best few tools and put a lot of focus into them instead of choosing a huge number of tools and put limited input into each.
The best approaches are sometimes the simplest, and here are three of them.
Marketing your business properly means having your finger on the pulse, and being on the right social media channels will do just that.
By creating content that is shareable and links back to your website via blogs and well-crafted promotional material you will get more traffic and increased custom.
Also Read – Top Social Media Marketing Tips For Beginners
Blogging is a fine art, and there is a complete guide to starting a blog and growing it to reach the right people.
A blog is a very personable approach to engaging with people, because you can use very personal language, and the more people you can appeal to on social media, the more it will be shared.
There are many reasons to start a podcast; the cost is one of them. It is so cheap to set up a podcast, and so many do it with very basic equipment, that it is definitely worth your time.
The important thing in a podcast is not the bells and whistles, but the content.
Podcasting is viewed by many as a niche marketing tool, but the great thing about using a podcast to communicate to an audience is that you will have people who like it and continue to tune in week after week, or you will have people who don’t like it.
That way you can really decide to pursue it as a viable marketing tool.
As a cost-effective marketing tool that doesn’t have to take up much of your time, there aren’t many better ones out there.
Personalizing Your Emails
While it may be a very small thing, it cannot be overlooked! Personalizing your emails is a tiny tool for maximum custom.
Marketing campaigns are targeted on a mass scale, but the reason a person will engage with your business is because they feel they are being spoken to on a one-to-one basis.
There are many marketing tools like targeted advertising, where people are recommended products based on their internet history, but a personal email is something even simpler and less costly!
Related – Email Marketing Best Practices – Top Email Marketing Tips
Email marketing is a very cost-effective technique, and to put this into figures, you can get $38 in returns for every $1 spent on an email!
So it is definitely worth your time to create an email that is personal and not a blatant advertisement.
Emails are part of everyone’s technological life, but do we bother to read them?
Most of the time, no. But if the email is entertaining, informative, and above all, personable, we will be inclined to read on…