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The most important aspects of human interaction such as communication and trading have moved online. Every person can now begin their entrepreneurial journey from the comfort of their own living room.
It’s quite easy to launch an e-commerce website, but not all first-time online business owners manage to cash in their efforts.There are several reasons for this common problem. Nevertheless, let’s rather focus on the:
Steps That Can Help New e-Commerce Companies to Start Making Money
#1. Having Good Profit Margins
Knowing which types of products sell the best can help you in determining how much of the revenue a company can spend, and where to invest in it next.
A good profit margin secures the sales of a certain store. Not only does it show you where to focus your capital for higher income, but it also regulates the overall e-commerce business performance.
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Calculating profit margins allow you to make wiser decisions and to know where to cut costs. Businesses sometimes come to the conclusion that their highest-priced items don’t account for the biggest profit margins. Thus they have to operate accordingly.
However, gross profit margin consists of direct labor and raw materials. It does not cover other expenses, such as rent or taxes. Therefore, to get more accurate information about the profit margin, e-commerce companies have to include all relevant costs to the equation.
#2. Getting to Know the Niche
Every business has competition somewhere. In order to be ahead of them, it is crucial to start a research about the niche itself and others competing in the same field.
With enough information on hand, one can create a clear picture of how opponent’s system works and where it has its drawbacks, which can be overturned in the company’s favor.
- Identifying the competitors starts with a simple Google search.
When you get the grasp of how many online shops sell similar products as you do, it’s easier to categorize them. The first category should be an e-commerce that is selling the same items and targeting the audience you aim to target.
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Finally, you have to keep monitoring and analyzing the possible changes in your opponent’s approach to compare it to your own. That data can help you realize where your method has its strengths or weaknesses and where to adjust it.
#3. Effective Product Sourcing
Sourcing for products in e-commerce can be the biggest factor of your online business’ success.
It is wise to choose a trustworthy supplier who has more years of experience in selling. Otherwise, you can risk making wrong orders, or worse, be left without items you needed in your inventory.
First and foremost, you need to know what you’re looking for. The suppliers want clear specifications to be able to send you the ordered stock. If you cannot give them that, you’ll be wasting everyone’s time. And in e-commerce, time is money.
- Next, make sure you checked the seller does his job professionally.
You’ll probably have to make orders from overseas, so it is best that the supplier frequently and successfully trades with international clients and has reasonable payment terms. Reviews can help you in determining whether he fits your needs or not.
The last thing to do to assure you have chosen a good supplier is ordering samples of the products you will later (hopefully) buy in bulk. That way you know about the product’s quality and examine how well that supplier communicates with e-commerce shop owners.
#4. Taking Care of the Inventory
Inventory management can cause a lot of hassle and potential issues if not taken care of properly.
Product tracking can be done with the help of a software, because manual tracking consumes too much time, especially if you have a variety of products in the stock. There are a lot of apps on the market that can ease this process.
After you determine the selling frequency, you know how long does an item stay in your inventory and how long will a certain amount of products last. However, this information changes with:
- Time
- Demand, and
- Delivery cost
So it’s important to be aware of the pattern in the inventory flow. Stock levels can then be adjusted to the needs of the market.
#5. Impeccable Marketing Strategy
Great marketing strategy dictates the future of your e-commerce store. It begins by setting clear goals you want out of your approach. Furthermore, you should do a research on the potential customers to benefit from targeting.
Fruitful marketing owes its favorable outcome to the maintenance of more than one advertising channel. Be it –
Public reach has to unroll across at least two means of online communication. The more, the merrier.
#6. Simplifying the Website Design
People hate it when they visit an e-commerce store with the intention of buying something, just to see they can’t even find what they were looking for.
Simplifying the website design means not only a clear product listing but a faster website loading time as well. Don’t be afraid of removing the unnecessary text of pictures from the site. Your customers will be happy to see you don’t bother them with too much information.
Also, buyers hate it when they’re confronted with unexpected costs at the checkout process, such as additional fees or shipping price. So, make sure to provide information about those expenses up front.
What’s more, minimize the checkout jumble, because if you have more than 5 checkout steps that all open in the different windows, people are more likely to abandon the shopping cart.
#7. Nourishing the Customer Relationship
Finally, in order to make money with your first e-commerce business, you have to make sure the relationship with your customers is in tip-top shape.
They love to spend their time on social networks, so try to get closer to them through Facebook, Twitter, or Instagram. You should aim to being daily active on social media and to respond to each customer’s inquiry.
Other factors that enhance the customer relationship, such as providing offline contact information and keeping promises add up to the whole picture as well.
The latter can sometimes make or break the business, depending on how demanding your customer base is. But after they see, you want to give them the best possible service, they’ll decide their money is worth all of your efforts.
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Author Bio – Lea Kuscer is a writer who works for Payever and enjoys gathering and sharing information about the newest trends in technology. Apart from doing word craft, she is relaxing her mind by traveling, painting and creating natural cosmetics and eco-friendly jewelry.
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