Online courses made over $46 million last year. There can be no denying the power or value of elearning.
The best thing is, despite these numbers, elearning is just getting started. The sky is the limit for this branch of education, meaning now is the perfect time to get involved.
Keep reading to learn what you need to do to build a superior elearning blog today.
Choose the Right Platform
When looking to create an elearning blog one of the first things you need to do is settle on a hosting provider. While WordPress is the obvious choice, there are others such as Wix or Blogger. It’s up to you to choose the one that best fits your purpose.
Cost should not be a factor as you are investing in your long-term future.
Small Micro Lessons Work Best
While offering large ongoing courses is an option, the current landscape is geared more toward rapid elearning. People want to find a one point lesson in their moment of need and get the information they need in a small manageable chunk.
The aim is to get repeat visitors and repeat customers. If people know they can come to your site for short effective lessons, then they will be more likely to bookmark it and return in the future.
Understand Your Clientele
If you want to build a good rapid elearning solution, then you need to be sure of both the subjects you offer training on and the people you are offering your services to.
Elearning is the same as any other business in so far as understanding your clientele will help you create a more solid and effective business in the long run.
It also allows you to build a library of courses that are interesting and relevant to your target group. Establishing a solid and focused platform in the short term so that when you look to expand your offerings, you can do so with a minimized risk.
Social Media Marketing is Vital
It should be self-explanatory that marketing is a vital component of building successful instructional design blogs, but all too often it is something that can be thought of too late.
Social media is king in the advertising world right now and ties together perfectly with the user base of rapid elearning.
Invest in a proper social media advertising strategy from day one if you want to truly maximize the potential of your site and business.
Building a Well-Rounded Elearning Blog Takes Time
While there is big money to make through an elearning blog, it is vital to realize it is still a business. It will take time and hard work to build it up into a profitable empire.
If you enter the rapid elearning world expecting instant results, you will end up disappointed.
Of course, elearning is not the only way to make money online. Check out some of our other posts to learn more.