Blogging isn’t only something that people do to share their everyday thoughts. It’s an incredible marketing tool that can create significant results when used correctly.
Businesses all over the world are using blogging to attract more customers, increase their market share, and build their bottom line. They’re writing about things that interest their audience and they’re doing so on a consistent basis. This builds a blog’s popularity and makes a business more trustworthy.
All these benefits are results your law firm needs to be taking advantage of!
Here’s a closer look at how legal blogs work and five of the top benefits you can gain from having one.
#1. Increase Brand Awareness
Blogging begins the conversation with your audience. No matter what it is you write about, what you’re doing is telling people about your legal firm. You’re drawing them to your website by creating content that is relevant and valuable to them.
Once there, many users will begin to explore other aspects of who you are and what you do. Even if they don’t contact you right away, your brand leaves an impression in their mind. This stays with them as they consider their other options for legal services.
#2. Make It Easier for People to Find You
The more legal blogs you write, the easier it will be for people to find you. This is especially true if you’re optimizing your content with targeted keywords and following other SEO best practices.
When you do things like link building and recycling content, you’re increasing the amount of content that Google bots have to crawl. This tells Google that you’re a reputable legal firm with a lot of insight into topics that people care about. Blogging isn’t the only way to increase your Google ranking, but it definitely helps.
To make your blogs even stronger, invest your time and money into things like social media campaigns and email marketing, too. Together, all these efforts will help you reach your target audience and make impressions with your secondary market as well.
Before you know it, you’ll start to see your site traffic increase significantly.
#3. Express Your Level of Authority
Most people who are in the market for an attorney only want the best of the best. They take their time to compare all the options available to them. They do a lot of online research and they ask friends and family members for recommendations, too.
At the end of the day, it’s usually the firm who seems to have the most knowledge and experience that comes out on top. Blogging increases your chances of being that firm.
Every piece of content you write displays the kind of experience you have within your legal niche. It tells potential clients everything they need to know about how a case is created and what happens during the course of it. Your blogs answer their most important questions, making them feel more comfortable trusting you to handle their case.
#4. Educate Clients
Sometimes, people are curious about how legal services work. They’re wondering if they even have the ability to make a case for the situation they’re in. Their Google searches focus on the next steps to take after a car accident or what they can do about a dog bite incident.
Talking about such personal injury cases allows you to educate your clients. It gives them all the information they need before they miss out on an opportunity to get the compensation they deserve. This goes for all kinds of legal situations whether it be divorce cases, wrongful death claims, insurance issues, and more.
Your blogs can be what pushes people who need legal defense to actually go through with their case. After reading about all the rights they have and how presenting a case works, most clients feel a lot more comfortable with the process. They’re more inclined to hire an attorney, and the chances of them hiring you is much higher if it’s your blog that’s given them the information they need.
#5. Build Leads
The final benefit of blogging for your firm is that it builds leads! No matter what it is that a person is looking for on Google, they’re more likely to contact you after reading one of your blogs.
Legal blogs build trust and keep the conversation going with users. They tell people about the kind of results you can create for them and the experience you have working with cases like theirs. All this increases the likelihood that someone who needs an attorney will go to you rather than another legal provider.
How to Stand Out Against Other Legal Blogs
It’s one thing to realize all the benefits of having a legal blog for your law firm, and another to know how to stand out against other legal blogs. Remember, a lot of firms have already discovered everything that blogging can do for them. You have to figure out how you’re going to play catch-up with their rankings, then pass them.
The good news is ranking well on Google is a lot easier than it sounds.
All you have to do is learn a bit of the ins and outs behind SEO and how bots crawl and rank different sites. Then, get to work writing your first set of legal blogs and see how you do!
For more search engine savvy tips and tricks to help your firm succeed, click here.