You’re a fantastic writer with a brilliant blog, so why aren’t people flocking to read it? You could need some help promoting your blog.
Having a wonderfully-written blog doesn’t sell itself. Plenty of great blogs and content crowd the internet. Your blog is just one of an estimated 500 million blogs on the internet today.
In order for your blog to rise above the rest, you have to put some work into marketing and fine-tuning it to generate traffic.
Don’t worry. Most people don’t naturally know how to drive more traffic to their blog. But we’re here to help!
Here are Nine Tips to Help You Learn How to Drive Traffic to Your Blog
#1. Maximize the Search
You’ve probably heard of SEO, and yes, it applies to your blog, too. If you want to know how to get your blog noticed, a strategic SEO plan is one of the best ways.
You don’t have to be an SEO (Search Engine Optimization) expert. However, understanding some basics about keywords and how to help people find your blog will help increase your traffic.
As internet behavior changes over time, so have keywords. In the past, a one-or two-word keyword embedded in your content was all you needed for people to find your blog.
Today, people are more sophisticated in how they search for what they need on the internet. Applying longtail keywords within your content helps people find your content.
People search using phrases rather than one or two words. With so much information available on the internet, searches are more specific than ever before.
Longtail keywords include three or more words. If you blog as an expert on planting trees, using a keyword like “how to plant a tree,” will help DIY tree-planters find your blog.
#2. Master Social Media
You might love or hate social media. Either way, you need it to help promote your blog.
Social media is an excellent place to share links to your blog posts. It’s also an excellent place for an audience to get to know you and want to read more of your content.
You don’t have to master every social media platform. Facebook, Twitter, and Pinterest tend to work well for many writers trying to share their blogs and grow an audience.
#3. Meet Your Audience
If you’re using social media well, you’re already on your way to getting to know your audience. But there are other ways to engage with visitors to find out who they are and what they like.
You could write about everything you love, but if your audience never grows, you could be wasting your writing talent.
If readers leave comments on your blogs or your social media posts, be sure to engage with them. Interacting with your audience is a great way to keep them coming back for more.
You can also consider a survey. There are several free online survey platforms to help you gather information from readers. What do they like? What are their favorite topics?
Write about what you love, but it never hurts to give the audience what they want, too.
#4. Make it Look Nice
A fantastic blog piece needs a good presentation.
However, you don’t have to be a master web designer to create a blog page that’s inviting to readers. Most often, less is more when it comes to good, strategic design for a blog website.
Many blogging platforms provide easy to use templates with drag-and-drop features. Write, format, add images, and post your blog in a way that’s appealing to readers.
#5. Make Good Content
You probably know the term “viral.” You don’t need your content to go viral, but you do want visitors to share it with others.
The more good content you put out, the more your audience wants. Plus, offering a variety of content helps build a bigger audience.
Many blogs use video to help to enhance the written content. From tutorials to testimonials, consider adding videos to your content.
If creating quality videos is outside of your creative skill set, consider a recruiting firm to find someone who can help.
#6. (Re)Make Content
After you develop a library of good content, recycle it!
Find ways to rework small bits of copy or headlines and repost some of your most popular blogs. Break longer blogs down into shorter Q & A posts.
Your best content will always attract new readers. Repurpose it in different forms.
#7. Make Good Headlines
New viewers might overlook your excellent content without a creative or attention-grabbing headline.
Great headlines can stop a viewer from scrolling to another post. You’ll intrigue readers into wanting to read the blog that goes with the headline.
Compelling headlines generate clicks that drive traffic to your blog. Use humor or mystery to help build your headlines.
#8. Market on Other Platforms
In addition to social media, consider branching out into other content platforms.
A podcast or a YouTube channel are good ways to bring your content to new audiences, then direct them back to your blog.
#9. Mobile Optimize
Many people use their phone as the primary device for accessing the web. Your blog page needs to load quickly to keep people from abandoning your page.
You also need to make sure your blog optimizes for mobile. Few things are more frustrating than trying to read something on a webpage designed only for a laptop or desktop.
Get Read! Know How to Drive Traffic to Your Blog
Knowing how to drive traffic to your blog helps you get read! Plus, building your audience helps make your blog more attractive to sponsors.
Good blog traffic is critical if you want to turn your blog into a way to make money online.
If you’re looking for more ways to generate an online income, check out our other articles about making money online.