It’s no secret that marketing your business can be stressful, especially if you don’t have a big budget to get yourself in front of the right people.
However, not all marketing has to be complicated or expensive. The best marketing tactics are often free or come at a low cost.
Interested in how to boost your business without spending a fortune?
Read on as we delve into 5 of the best tactics – without having to scrounge up loose change in the couch.
#1) Go Digital
Let’s face it: if you’re not already utilizing the Internet, you’re not pushing your business to its fullest potential.
The days of scouring the newspaper or the phone book for the best businesses in the area are over.
With cell phones and tablets, a quick Internet search will give us a list of relevant businesses in whatever area we’re in – complete with reviews to go with it.
Embrace the digital age! Make sure you’re keeping up with social media. Be consistent with your content.
Most social media platforms are free. Each one is tailored for a slightly different crowd, but the fact that they don’t cost anything means you have no excuse for taking on that learning curve and reaching the biggest audience possible.
#2) Pound the Pavement
Just because we’re slowly shifting to a digital world doesn’t mean you can give up on connecting with people in the real world, however. Getting out there physically is still an effective marketing tool.
Take out print ads, billboards, approach various media outlets like radio and news stations to get your business in front of eyes.
A great, classic way to generate buzz for your business is to put up flyers. Don’t underestimate the power of professional business flyers to get people talking!
#3) Master the Elevator Pitch
When most people think of pitching, they think of baseball, or they think of the film business.
The truth is, an elevator pitch (typically a snappy, 15 to 30 second lowdown on your business) is highly effective when you’re around upper-level people who can help influence your business.
Take some time to craft out a pitch that will entice people to learn more, or backers to invest in you.
What’s your impression of a business that’s donating to charity? You probably hold them in pretty high opinion, right? After all, it’s hard enough to get individuals to donate to charitable causes, let alone businesses.
Give your business a good rep by affiliating with a charity. Be careful with this one – be sure you’re not doing it just for the good publicity. The charity should be near and dear to your heart.
#5) Help the Community
If you’re trying to give your business a needed jump start, sometimes one of the easiest ways is to get started right here at home.
Check with your local community for networking events, or even just let people around you know what it is you’re doing. Word of mouth is still powerful if underestimated tool that can boost you up.
When it comes to marketing your business, there’s always going to be the effort required from you, whether physical or financial.
However, if you take the time to build up your company’s reputation organically, you can only reap the benefits.
Do you have any great marketing tactics that won’t cost you a small fortune? Anything great and creative that we may have missed?. Hit us up!