The most important question asked by every beginner in SEO is how to get their website ranked high with Google or any other search engines. So here I explain some important SEO tips and tricks for beginners to obtain high search engine rankings. From simple SEO tips for newbies to search engine optimization for small business, this article deals with SEO for beginners.
These are not limited to SEO tips and tricks to promote websites. Important SEO tips and tricks for bloggers especially on page SEO tips for newbie bloggers working on WordPress and BlogSpot platforms are also included. The list starts with basic SEO tips for beginners and important SEO techniques and tricks that work in 2016 are mentioned specially at the end.
Before I start, let me just mention why we need SEO. Every web publisher wants his website or blog to be ranked high in the search listings. It’s the search engine algorithms that does this ranking based on various considerations.
So what could we do to make these algorithms, rank our website higher? The answer is SEO. So let us discuss some important SEO tips and tricks for beginners.
Most important SEO tips and tricks for beginners – Generate great content.
Quality of content is an important aspect in SEO. Google or any other search engines are looking for web publishers who provide useful and original content for its users. So a newbie blogger or a website in its starting stage should ensure that it provides plagiarism free and quality content for its readers. Having excellent content is more important than any SEO tips and tricks to promote websites.
Also the content should not be static in nature. Web publishers should ensure that they update their content on a periodic basis. Sites with large amount of content are usually ranked higher in search results. So once you start your blog or Website, make sure you add content on a regular basis.
It’s also important to make your entire website dealing with a single niche topic. This would get you loyal readers. Also make sure you try to add all aspects of the niche you are dealing with. Readers are always interested in finding all that they need in one place.
Ample Use of Keywords
Usage of keywords is not everything, but still they are important from an SEO perspective. It’s definitely one of the most important SEO tips and tricks for beginners. Understand the important keywords related to your niche, and then use them appropriately at the right places – in your content, in your titles, in Meta descriptions etc.
Make sure you don’t overuse keywords. Quality of the content should not be compromised while using keywords. One important tip about usage of keywords is to use them in the initial paragraph. Keyword density should be moderate to avoid penalties.
Permalinks or permanent link structure is another important aspect to be taken care of. These are basically the URLs for different pages in your website. Make them short and simple. Also avoid stuffing keywords into permalinks.
Fast Loading Pages
A good loading speed is an important criteria used by Google algorithms for ranking of sites. Though this is more of a technical issue, there are some tips to solve this issue to some extent.
Reduce number of high quality images, videos in your website. Also remove unnecessary plugins as they can slow down your website. If you are using WordPress plugin, there are many plugins available which could speed up your website.
Say No to Free Domains
Beginners are normally skeptical about investing money for buying a domain and hosting. So they normally opt for sites providing free domains and hosting options.
Google algorithms consider this as a not so serious attempt at web publishing. And as a result you won’t be ranked higher regardless of your content. You don’t want this to happen. So get your own domain and hosting for better ranking.
A good knowledge about linking is one of the most important SEO tips and tricks for beginners. You can improve the user experience of your website or blog by cross linking different pages in your website or blog. By linking related pages in your website or blog, you can make your readers stay in your website or blog for a longer time.
From an SEO perspective, internal links makes the link juice flow across all the pages of the website and thereby contributing to the overall search engine ranking of your website. It also helps in indexing of the different pages in your website.
Backlinks or In Bound Links are as the name suggests incoming links. When an external website has a link to your website, it is considered as a Backlink. Having quality Backlinks is very important from an SEO perspective as it enables transfer of link juice.
Keep two things in your mind while using Backlinks: Do not buy Backlinks, Make sure your Backlink is coming from a quality site with good rankings.
Nofollow and Dofollow Tags
Understanding about nofollow and dofollow tags is very important while using internal and external links. A quick description about these tags: A link is given a dofollow tag when you want to transfer link juice through that link while a link is given nofollow tag if you do not want to transfer link juice through that link.
All internal links are to be tagged dofollow. But you have to be careful while tagging external links. Only links to high quality and reliable sites should be tagged dofollow. Also at a later stage, when you start adding affiliate links to your website, they are to be tagged nofollow. Tagging an affiliate link with a dofollow can lead to penalties from Google.
Appropriate usage of nofollow and dofollow tags is one of the most important SEO tips and tricks for beginners.
Make Use of Platforms like WordPress
Launching a website is much easier these days, as there are various dedicated platforms like WordPress and BlogSpot available to help beginners with no technical knowledge. For all the newbie web publishers, I would suggest Understanding about nofollow and dofollow tags is very important while using internal and external links.
WordPress provide plenty of on page SEO tips for newbie bloggers. You can make use of the attractive WordPress themes, web designs and highly useful plugins for better SEO.
Make Your Website Mobile Friendly
When we talk about SEO tips and techniques that work in 2016, being mobile friendly is an important one among them. The number of internet users through mobile is constantly increasing.
On top of that Google algorithms rank mobile friendly websites over others. As a beginner you can opt for platforms like WordPress which could help you to launch a mobile friendly website.
Promote in Social Media
Lastly, but one of the most important SEO tips and tricks for beginners is promotion of your website or blog in Social media. You can promote your content by sharing them in social media websites like Facebook, Twitter etc. Linking to social media websites adds more credibility for your content. It also increases the traffic to your website or blog.
So far we have discussed some of the most important SEO tips and tricks for beginners. So keep these in mind and start publishing. You would soon discover more SEO techniques on the go.
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