Even if your business is completely online, you’ll still need to focus on effective communication between yourself and your remote workers. If you don’t check in every once in a while, then employees may get off track or get to the point where they are no longer on the same page as you.
There are more benefits to a company that communicates than just being on the same page. It also helps you deal with any conflicts that might come up and will actually make you more productive.
If you’re still not convinced, keep reading for a full list of the importance of effective communication in the workplace.
#1. Team Building
Just because your company is completely online doesn’t mean you should slack with internal communication. You’ll miss out on really great team building opportunities. Using communication for effective team building will help your team get to know each other so they will be able to better collaborate and quickly get projects done.
Having a stronger team will also create a happier team as well because everyone is pulling their weight to reach a common goal.
#2. Making Things Clear
It’s not just your team that needs good communication skills, you do as well. If you don’t communicate your instructions well enough, your team will become confused at what it is they are supposed to be doing.
This is important for more than just project instructions. It also goes for employee reviews and any employee manuals. For your team to meet your expectations, they have to know what your expectations are.
#3. Dealing with Problems
There are many issues that can arise in the workplace, even if your business operates primarily online. For example, you have two employees working on a single project and both of these employees have a different idea about how the project should be handled. This could cause problems if you aren’t available to talk through it with them.
By exercising good communication skills, you can avoid issues like this altogether. It’s all a matter of responding to employee questions in a timely manner.
#4. Increased Productivity
As you can already see, good communication can increase employee productivity but, it can do this in more unexpected ways as well. By talking with your employees and getting to know them, you also get a good idea about what their individual strengths and weaknesses are. This allows you to be a little strategic.
You can place these employees in positions where you think their individual skill set will help them shine the brightest. Not only will they be happier because they are able to feel useful and show off their talents, but you’ll be able to take advantage of having someone in a position where they can best help the company.
This is also true for job training. Again, an employee can’t meet your expectations if they don’t know what they are so communicating these expectations early during the training process will ensure that they stay productive.
#5. It Creates a Better Client Relationship
When employees are forced to practice good communication skills on a daily basis, it will help them better understand and speak with your clients. Just because you have an online business doesn’t mean you’ll never have clients, or that your employees will never be exposed to them.
When your employees are great at communicating with clients, you’ll be able to make more sales and increase your reputation. If your company is a sales based one you probably know that these are the two most important things to focus on when it comes down to it.
If a customer has a bad experience not only do you lose the sale but they will tell everyone they know about the experience so you end up losing a lot more sales than just the one.
#6. Everyone Has a Voice
Employees want to feel like their voice is being heard and their needs are being met. So, if an employee has a great idea about how to improve something in the company make sure to hear them out rather than pushing down their idea.
If you shoot an employee down, not only do you miss out on an opportunity to hear an idea that could potentially help out your company, but said employee will feel less inclined in the future to give these ideas. They will also feel less enthusiastic about giving ideas to a fellow co-worker on an assignment they are working on together. This could sever communication there and cause one employee to think they are doing more work because the other employee won’t communicate.
#7. You’ll Be Able to Handle Catastrophe
Rumors spread really fast even if your business is online and you use remote workers. If one starts whispering rumors that the company is about to close panic will ensue because employees will start trying to figure out where their next meal will come from or how they will pay rent if the company shuts down.
You can avoid some of the panic if you let the employees know they have nothing to worry about or it’s not as bad as it seems as soon as the rumors start. This will stop some of them from quitting in favor of finding other jobs to keep food on the table.
Importance of Effective Communication in Any Work Environment
Even if your business is online that doesn’t mean that your employees won’t ever have to work together or come into contact with clients. It’s for this reason that you should understand the importance of effective communication and implement it. Keep your company working like a well-oiled machine.
Are you having trouble growing your online business? Visit our Entrepreneurship & Startup section for ways to get it off the ground.