Once you’ve carved out a niche for yourself online, you’ll need to start generating ideas to write about and post them on your blog.
Before you go crazy, consider the overall purpose of your blog. Chances are, you’re trying to establish yourself as a thought-leader or go-to resource for your readers on that topic.
Branding Building By Creating Your Online Persona
The cool thing about blogging is you can be whoever you want to be.
However, you do ultimately want to create an online persona that will help you capture your target audience. You will do this by reflecting their voice and talking about topics they care about.
The key to managing your online persona is maintaining voice, or brand, consistently across all channels. When you started your blog, you likely also create social media platforms to cross-promote your content. You will want to use the same voice and branded images as your blog on those channels.
Maintaining consistency across all channels is similar to how a branding agency like SmashBrand developed a brand image for ice cream producer WayFare. Their packaging and print materials had the same aesthetic and voice.
Be The Go-To Source
Having a blog just to have a space on the internet to talk is all well and good, but if you want to make money blogging, you need to offer an audience value.
For many bloggers, the value they provide their audience is being a go-to guide on a particular topic.
Mom blogs are a great example of being go-to guides for mothers. Mothers, especially millennial mothers, will turn to blogs geared towards moms about 32% of the time.
If a mommy blogger consistently creates great content for her audience, her readers will associate her knowledge with her brand image. This leads to a larger audience and more revenue for the blogger.
Build And Strengthen Your Community
Your community is a huge part of brand building.
To build your community, you should interact with your readers on a daily basis. This means responding to comments, posting new content, and answering any questions.
Collecting questions submitted by your readers and answering them in blog posts or on social media is an excellent way to show your readers you are listening and you care about them.
You can also strengthen your community by partnering with readers on new content. Partnering with readers who have communities of their own will expose your brand to new people, leading to more readership for you.
Brand Building For Better Blogging
Brand building isn’t so much about creating images or slogans but rather establishing an expectation for your readers.
To bolster your blogging income, you should create a brand that’s known for adding value for readers. By maintaining a consistent brand persona and working with your community, you’ll establish a collaborative and go-to brand for you and your readers.
You can learn more about branding and blogging here or check back on the blog regularly for more articles.