Video advertising trends are a big deal in every industry. In fact, 50% of marketers are adding YouTube and Facebook channels for video distribution in the coming year.
As an essential part of content marketing, video can attract attention and drive traffic to your site. Here are the advertising trends you need to be aware of if you’re looking to boost your blog traffic.
Video Topics Should be Visually Compelling
As interesting as your ideas are, a video will do far better if it’s not just you talking into a camera. Find ways to share content that is visually compelling.
Can you implement one of these strategies?
- Create animation to help demonstrate your point
- Focus on video content that demonstrates technology or a skill
- Use infographics
- Move around and physically demonstrate concepts
Animated video production companies can help you create video content that will capture attention and encourage viewers to watch to the end.
Publish Natively When Possible
One of the video advertising trends that is often overlooked is that platforms will punish non-native content. For instance, on Facebook native videos get ten times more shares and three times more interaction than a YouTube video.
Native videos on Facebook start playing automatically as someone scrolls through the newsfeed. YouTube videos won’t play on the platform – instead, it opens a new window.
Facebook makes sure that native videos are quicker and easier to view. Other platforms similarly prioritize their own content, such as Google showing YouTube videos higher in search results.
The lesson? Upload your videos directly to your preferred platforms for best results.
Use Calls to Action Throughout the Video
Even the most popular videos don’t get a 100% view-through rate. Video advertising trends show that you should include multiple calls to action in your video to catch the majority of viewers.
You can start your video with a summary of what you’ll talk about, followed by a call to action. Partway through the content, include another call to action. Finally, at the end, summarize and add one last call to action.
When you put three CTAs in your video, you’ll catch viewers who watch only a little, partway, and all the way through. You’ll get a better response rate from the repetition as well.
Remember that a great CTA is clear, specific, and tells the viewer exactly what to do. Don’t be afraid to say, “click on the link below” instead of “visit the blog.” The more specific you are, the better your results will be.
Video Advertising Trends Are Essential to Success
You may think you already know everything about video advertising. Video continues to evolve and what makes the strategy effective continues to change over time.
As consumers get used to seeing video on more and more platforms, you may find that old techniques no longer work. You’ll need to find a fresh, new way to present your message.
Also, the more platforms that add video, the better exposure you will be able to get from a single piece of content. Being aware of video advertising trends will help you as you grow your blog readership!