Ways to Maximize Your Google Adwords Campaign
Whether you have an affiliate marketing blog or sell your own products and services, using Google Adwords can greatly improve your sales.
The beauty of PPC marketing is that you can start getting traffic from highly-targeted visitors within an hour. This makes it suitable for holiday seasons and special limited-time offers you may have.
But that’s not all. You can use an Adwords campaign throughout the year to ensure you’re getting the most traffic possible. However, the key is to use the right keywords and methods to make a successful campaign.
In this guide, we’ll discuss the things you should know to improve any Adwords campaign you use now or in the future.
Before Your Start Your Adwords Campaign
Seeing the great results other blogs and brands receive from PPC marketing make it very tempting to use. But before you begin your own campaign, there are some things you should know first.
For instance, don’t expect instant results. While it happens for some campaigns, it doesn’t happen for most. You have to come into this committed to see the campaign through. In most cases, it can be very time-consuming.
For this reason, it’s better to focus on one campaign at a time. Make sure you have a plan and budget in place. It’s best to continue your standard SEO efforts so you don’t end up losing any ranking you have on the search engine results pages (SERPs).
Then you can optimize your Adwords campaign accordingly. For instance, you should focus on keywords that are unique to your offering versus using your top-ranking terms. Use these keywords in paid search only.
Next, let’s look into how SEO and your Google Adwords campaign go hand-in-hand.
Continue Your SEO Efforts
As a blogger or business owner, you don’t want to conclude that you have to pick one over the other. It’s always best to combine your PPC campaigns with your SEO strategy.
Together, you can develop a real powerhouse of a digital marketing campaign. In fact, it seems that paid search can actually lift the traffic for your other marketing channels. For instance, your organic traffic and direct traffic sources.
Now, we’ll review the steps you can take to develop a winning Adwords campaign.
Determine Your Goals and Create Targets
Before you can begin a PPC campaign, you have to have clear-cut goals to go after. Are you looking to increase traffic to your website, specific landing pages or your social media pages?
What will your daily budget be? You can identify this by determining your monthly budget and dividing it by the number of days in that given month.
The ad copy and calls to action in your ads should be in line with what you want visitors to do.
Whether it’s to call your business or click on a particular landing page.
If you know the path you want your visitors to make, your campaign will be that much better.
Ensure your landing pages are on point, so users are more likely to convert.
Deciding On Your Adwords Campaign
Now, there are various types of campaigns you can use for your PPC marketing. For instance, you can run a campaign using search network with display select, search network only, or display network only.
Other options include shopping, video, and universal app campaigns. Your goals will help determine which to choose. For instance, it wouldn’t make sense to have a shopping campaign if you’re trying to generate B2B leads.
Focus On Local Keywords
The quickest way to compete in the SERPs is the same way you can compete in PPC. Highly-targeted keywords will likely always reign supreme for both. This is why your Adwords campaign should focus on audience’s geo-location.
General keywords are more difficult to compete for compared to targeting a specific neighborhood or city. And the beauty is you don’t have to be located in the areas you’re targeting.
You can create ad campaigns for as many countries, states, or cities as your budget allows.
More On Keyword Selection
There are four different types of keywords you can select for your Adwords campaign. Although you can hire the professionals like Fanatically Digital to do this for you, you still want to learn all the ropes.
Let’s review how you should select keywords.
1. Exact Match
These only appear when the exact keyword is typed into Google. You can save a lot of money by getting highly-targeted traffic, which is more likely to convert.
It sure beats driving in (and paying for) a ton of traffic from the wrong audience.
2. Broad Match
However, if you’re looking to reach a variety of people, then broad match keywords are a better choice. Just be prepared to lose more money on irrelevant traffic.
Few marketers will use this method, so consider one of the others to save money.
3. Broad Match Modifier
This consists of a mixture of broad and phrase match keywords. Using this method lets Google know to show your ads when each word in your key phrase shows up in queries.
The order of the keywords doesn’t matter.
4. Phrase Match
If you want to target your ideal customers more closely, you can use this method. Google will display your ads when queries have keywords closely resembling your own.
Split Testing is a Must
This should be a big part of your Adwords campaign. It will help you to fine-tune your ads so they perform optimally.
This includes split testing your ad copy, keywords, and landing pages. Pay attention to your Google Algorithm dashboard to quickly identify problem areas.
Be prepared to do a lot of split testing, even when things are going great. You always want to analyze your campaigns and continue to improve them.
Learn More About Making Money Online
Having a blog that generates an endless stream of revenue is a dream come true. Fortunately, you can make this your reality.
Affiliate programs and Google Adwords make this possible for various bloggers. If you want to learn more about creating an income online, then we can help.