Many people get into blogging thinking it is simple and easy. Then, after a few weeks, they realize that producing quality content on a regular basis isn’t as simple and easy as they’d originally imagined it.
Fortunately, there are some ways you can help yourself and your client get the best content. What’s more, it doesn’t need to take you days and days to research, write and fact check.
Find Reliable Sources
If your task is to write about diesel engine maintenance, consult the manufacturer’s website for source information. It is incredibly rare that the manufacturer gets information wrong.
If the manufacturer doesn’t provide enough information, your next best bet are forums. I’m not talking just any forum; there are reliable forums which are either hosted or supported by the manufacturer.
Even on these forums, you cannot expect all information to be reliable. That’s why you should follow the information about the members. Those members who have high ranking are typically experienced and respected in that community and you can trust their words.
It also helps if you are open with your audience. Tell them where you found the information. Most of them aren’t going to follow it up because they got the information from you.
However, there’s a small percentage of people who want to fact-check you, or they are interested in learning more. If you give them the opportunity to research a bit more, they will gladly return to your blog for more.
Know What Your Audience Wants
If you know the demographics of your client’s website, you can guess what they would like to read about. However, that’s not enough. What you should do is monitor what they read more, what topics start debates in the comments, etc.
While you are in the comments, take an active part in the discussions, and you may just get an idea what to write about. The more time you spend writing blogs, the easier it will become for you to get inside their heads and create content they are going to want to read.
What this word means depends on your client. The first aspect of relevance is topical. If your client offers a variety of mechanical services, your blogs can’t be about preserving the sea life, it is just too far off topic.
Another important aspect of relevance is temporal relevance. It is important that the information you include in the blogs is still relevant when it reaches your audience. Humor is a pretty useful tool to build rapport with your readers, but make sure that you either use timeless humor or that your jokes are current.
Finally, relevance also means that the reader will find the solution to their problem in your blog. It’s not enough to just raise the same questions you’ve found on the internet. Your readers want your blog to answer those question, or point them in the right direction. If you manage to do this for them, they will make sure to come back to you when they have more questions.
Take a Course in Writing
Many bloggers believe that they are great at writing. Some are, others could use some help. If you are not as confident in your skills, consider taking a writing course. There are numerous courses available both online and at various colleges and other institutions of learning.
There are even specialized courses for bloggers. You will be happy you’ve taken the course later on. You can learn a lot, ranging from sentence structure to paragraphing and topic selection.