If you want to get high-quality backlinks for SEO, Wikipedia should be your destination. One can acquire Wikipedia backlinks by manual link building process. You have to spot the dead or broken links and replace them with relevant links from your website. I have illustrated the entire process below.
What You Will Learn
- Importance of Wikipedia Backlinks in SEO
- Link Building Opportunity – Dead and Broken Links
- How to Find and Edit Dead or Broken Links on Wiki
- How to Replace a Dead Link on Wikipedia?
Importance of Wikipedia Backlinks in SEO
Wikipedia is the king of high–quality content. Every page gets hundreds and thousands of backlinks from high authority and high PageRank websites as it is the most reliable source of information.
Every page has numerous internal links to let the SEO link juice flow to all the pages evenly. This is why it has become one of the high PR and authority site on Google. Subsequently, it appears on the top three result links for most of the topics searched on Google. According to Alexa, it is the 5th most popular website in the world as of now.
Therefore, if you can manage to get high PR backlinks from Wiki, it will do wonders for your site’s SEO. Your website will be considered trustworthy by Google, your PageRank will increase and so will your search engine ranking.
As the high authority backlinks from Wiki can be linked to relevant pages only, you can use internal SEO link building process to pass on the link juice. You can use the plugin SEO Smart Links to do automatic interlinking.
- Must Read | Internal Linking for SEO – How and Why to do it?
Link Building Opportunity – Dead and Broken Links
A dead link on a Wikipedia page is the one that is no more active. In other words, the link has been disabled from the source page itself. You have the best SEO link building opportunity by replacing the dead links.
But you have to make sure that the content on your link is relevant and authentic. If not, Wiki moderators will treat your link as spam link, and you will never be able to link to Wikipedia again.
A broken link is a link that corresponds to a web page that does not exist. When a user clicks on a broken link, it shows him ‘Page Not Found or 404 Error’.
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A broken link occurs due to typing mistake in the URL, when the web page gets deleted or the permalink structure of the corresponding website changes.
A broken link or dead link hampers user experience, and hence, it is not good SEO for a website. Wikipedia have moderators to approve your links quickly that you provide to fix the broken or dead links.
In theory, you can edit any Wiki page and update content. Therefore, you may think that building links on any Wiki page is easy, but it is not. Your links and content will be scrutinized thoroughly by the moderators before approving it.
There are high chances of them not getting accepted unless the content is unique and the link is from high PR site. Therefore, instead of wasting time in adding new content with links, you should spot the broken and dead links and fix them.
How to Find and Edit Dead or Broken Links on Wikipedia
Method 1: Direct Link
To find the dead links on Wikipedia, you have to visit Articles with dead external backlinks. It lists all the web pages on Wiki that have dead links every month. You need to open the recent month’s pages because they are unlikely to be fixed yet.
Then you have to find the article where you have the chance of providing a relevant link. Open the article and press “Ctrl+F” and type “dead”. It will show you all the dead links existing on the page. Now, you need to spot the dead links where you can provide a relevant content page link.
It is important to note that, you should provide one link at a time because too many links will be considered as spam links by the moderators.
Method 2: Search Engine
The previous method would require enough time to spot the articles that belong to your niche. This method makes the process a bit faster as you can take the help of Google search engine. Just type the following after replacing the keyword as per your requirement.
site:wikipedia.org “Keyword” intext:“dead link”
This will list all the Wikipedia web pages that are related to the keyword supplied and have dead links waiting to get replaced. You should not limit yourself to the first page of the result and explore as many wiki web pages as possible to find your best chances for link building in SEO. After entering a web page, you have to search for the dead link and replace it with your own.
Method 3: Tools
It is better to use the link checkers that can reveal the dead links to make the process least time consuming, WikiGrabber is the perfect tool to check for dead links and missing citations on Wikipedia.
Missing citations are those where the evidence for a claim is not provided. Type the keyword for which you want to find the dead links and click on Search button.
Once you get the result, click on Dead Link button and it will list the dead links first, and citation needed cases later. Click on them and go to the web pages and see if you can replace them.
Online Broken Link Checker will help you to detect the broken links on any website including yours.
How to Replace a Dead Link on Wikipedia?
To edit a dead link, you need to create an account on Wikipedia. Log in to your account and visit the page where the dead link is located that you want to replace with yours.
Go to the section where the dead link is. You will see the option “Edit” beside the section head. Click on that and Wikipedia text editor will appear.
Here, you have to find the anchor tag with the dead link and replace it. Before clicking on the Save Changes button, just above it, you will find a text box with label “Edit Summary”. You have to write one line about the item you have changed so that the moderators are notified, and they can understand the change you have made. For example: “Changed the dead link with label XYZ”.
Once your links are approved by the moderators, you can use site link checker to find backlinks to your website. Moz Open Site Explorer is the best inbound link checker, and it also lists the relevant link building sites.
Backlink Strategy – Maximize Your Chances
Almost all the time, you will come across dead links on which you do not have any content on your website. In such scenario, you have to write content similar to the one that the dead link had. This will ensure that your content has maximum chances of getting approved immediately.
So, spot a dead link relevant to your site niche and use the tool Wayback Machine. Paste the dead link there, and it will reveal the content it used to have. You can rewrite the content on your website and get easy backlinks.
SEO Best Practices – You should be replacing the dead links which have top SEO links pointing to them. Once you spot a dead link, use the tool Ahrefs backlink checker to find out the backlinks pointing to that dead link. The more high-quality backlinks are there, the better it would be for you to replace those to get free backlinks easily.
Hope you have found the answer to the question:
How to get backlinks from Wikipedia?
Make sure you keep an interval of at least one month before replacing another dead link on Wikipedia.
Use Moz’s OSE and follow the SEO advice and spot the opportunities to get free backlinks. It is only a matter time before your search engine ranking improves exponentially and organic traffic explodes on your site.