The fact that links are not just helpful but necessary in a solid SEO strategy is no secret. However not all links are regarded equally. More specifically, people aren’t giving internal links the attention they deserve, which is a shame considering the kind of profit they can bring to the table.
Any website that is looking to be profitable should invest in internal link building. It’s a rather simple process that yields tremendous benefits, so it’s an all-around win for everyone. If you’re not that caught up with internal links, here is what you can expect.
When a link sends your users from your website to another page but on the same domain, it’s called an internal link. This type of link can be used for a multitude of purposes, but generally speaking all of them have something to do with making money or improving traffic.
Ways Internal Link Building Boosts Your SEO
There are several ways in which you can practice SEO in order to boost the image and appeal of your website to people that have not yet discovered it, as well as people that have and are now looking for a reason to stay.
With that said, many overlook the amazing benefits of internal link building, and pretty much miss out on a unique opportunity of helping themselves out. Not only that, but link building is common practice for an SEO agency, so you can be sure that this method is tried and tested by professionals.
If you have a website that you’re trying to rank up, internal link building can be the key to making a swift and efficient transition.
What is Internal Link Building?
Internal link building is inserting links onto a web page that will send the user to another page, on the same domain. You are basically offering people shortcuts throughout your website, so that they can reach key locations and pages on the domain in an instant. This has multiple positive effects, which we’ll go over in a second.
Also Read – Internal Linking for SEO – How and Why to do it?
How Internal Links Work
You might be wondering how internal links actually work, since you’re not sending users very far away, from one page to another. Well, believe it or not, most of the times that’s enough in order to get some really impressive results.
Internal links work in multiple ways, one of which is that they give Google the tools it needs in order to properly index the newest pages on your website. So if you’ve just created a new article page on your website, and you link to it using an older page, Google will have a much easier time picking up this new content and indexing it accordingly.
One of the biggest powers that website owners have is the ability to funnel their users or audience to specific parts of their website. This is often referred to as funneling, and proper funneling towards the pages that generate income is critical in many situations.
This can be done and is quite often done with internal links, which will immediately transport the user to the most relevant part of the website you have.
Ease of Access
Ease of access is also an important component of internal link building. With this approach, you can create a platform for your user base that is a lot easier to navigate. If the website is highly accessible and navigating through its content is a breeze, people will be much more likely to return or even recommend it to friends.
So ultimately, your profits grow once again as another layer is added to internal link building functionality.
Links have an immense power no matter what platform you’re talking about, and internal links can have a tremendous inclination towards growth and profit.