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The ongoing explosion of blogging has opened a great door of activity for anyone who would love to share their perspectives, connect with others of similar ideals and inspire discussion.
If you are among those who love to blog, did you know that your blog can help you get your dream job and be a star candidate? Yes, you read that right – your blog can make your career path and set your candidate experience apart from the rest of the crowd.
Blogging can improve your existing career and put you ahead of your peers with your current employer as your skills come to the fore.
How Blogging Helps You – Create Your Portfolio
Your blogs are, in a sense, your professional portfolios and put your talent on exhibit for prospective employers to see. When you write well researched, meaningful articles, your skills are brought to the fore and your knowledge is put on display.
Additionally, if you love photography, you can show off your skills behind the camera lens to prospective employers who love to see how creative their future employees are.
If you’ve done volunteer work, be proud to blog about your experiences – it shows others the human side of you and portrays you as an individual, not just a job applicant.
When using your blog as your portfolio, make sure that it complements your resume. If you have multiple blogs, list them on your resume in order of which blog best pertains to the position to which you are applying.
Of course, be sure that your blog has proper accreditation’s so that there will be no doubt that you are the author of all the great stuff you’ve written!
If you’ve referred to other blogs or websites to build your content, accredit quotations, statistics and research to their authors. This adds to your professionalism as it shows that you are a team player.
How Blogging Helps You – Improve Networking
Have you ever tried to just keep talking to others and have no response? Well, a blog that does not stimulate conversation is just as boring.
Use your blog to introduce perspectives and ideas and to also discover responses of like-minded individuals and respond to them.
Your online conversations improve your professional network and create connections that may add considerable weight to your resume when you are hunting for a job.
In fact, you might find yourself the recipient of a lucrative job offer merely as the result of a well written blog with connections.
A well written blog gives you opportunities to network with important figures in specialties, niches and issues that are important to you no matter where you are in the world.
Blogging helps you learn while you write and get exposure to foundations, areas of work and trending technologies that can help you with your career.
Promote your blog on social networks to improve networking and your blog and your online identity will pretty soon be linked with other like minded people and communities.
How Blogging Helps You – Build Your Personal Brand
Have you come across a popular blog that has become a trademark or a first point of reference for an interest or idea? These blogs have become a sort of billboard or brand image that stands for what you believe in and who you are.
Going beyond just pages of written text, your blog is a place to share your intellectual and visual personal aesthetics.
As you build your blog and promote it within your network, your name becomes synonymous with your brand and grows with your network. As a result, your intellectual value in your area of blogging stands you in good stead when finding a job.
How to Use Your Blog to Promote Your Career
Write about whatever interests you the most. If your heart is not in what you write, this will be clearly evident in the quality of your work.
Pick your passion and write consistently and regularly. Use your blog to showcase your skills, milestones in your personal and professional life and communicate with others in your niche.
Stir up good discussion and connect with other bloggers, of course, professionally. When publishing new posts on your blog, ensure that you do not make personal claims or stir up controversies as this may be detrimental to your popularity, brand image and career, by extension.
If you have an existing blog, clean it up to make it look more professional. You may have written perfect content, but if this content is not presented well, it says very little in behalf of your skills.
Choose the right blog platform and select a professional theme that complements your area of interest and highlights your content.
Think of how you will feel if a prospective employer takes a look at your blog in front of you. Will you be proud of what is seen or will you squirm uncomfortably?
Keep your content and your blog’s appearance professional to give employers the right idea of who you are as a person and as a prospective employee.
To Conclude
A well written professionally presented blog can build your brand image as a person, improve your credibility and make you sought after in your field of work.
It presents prospective employers with a well-rounded idea of who you are and gives them an idea of your skills, creativity and a glimpse of your life. It complements your resume and adds to it by telling much more of who you are.
Blogging can also enhance career opportunities with your existing employer and give you more chances for advancement.
To make your blog boost your career and make you a star candidate, make sure that it comes to the notice of your employers.
Be proud to include it in your resume to give prospective employers a chance to see a little more about your skills and your personality than they would from your resume.
If you have a LinkedIn or any other professional profile, be sure to link your blogs to your profile. Post links to your blog regularly on professional networks and build interest and enthusiasm in topics that interest your peers.
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