For the past year, Google has made lots of its tools available for mobile phones. And it’s easier this way since people are using their smartphones to browse the internet every day. But this is not the only reason why Google has made this decision.
There has been some news about the mobile-first index, AMP Stories and the Page Speed Update and how they’re part of Google’s way to make the mobile experience one worth remembering, by making the sites’ developers be careful at their shortcomings when it comes to gadgets.
Barcelona took its turn to talk about surprises, and at the annual Mobile World Congress, it was announced that they will launch the Mobile Speed Scorecard and an Impact Calculator, these simple tools which are more than they seem to be.
The Mobile Speed Scorecard helps developers in testing their site’s mobile speed and make comparisons with their competitors. The other tool, the Impact Calculator, helps you in calculating improvements in the speed of the site.
About Mobile Speed Scorecard
The first thing you need to remember is that, by using the Mobile Speed Scorecard, you’re using the same dataset of the PageSpeed Insights Tool and it gets populated by using the Chrome User Experience Report data.
There are some cases where you received the “Unavailable” ticket as a speed grade, so you need to know that when that happens, your site will not be available for the Mobile Speed Scorecard either.
What you need to do in order for you to use the Mobile Speed Scorecard is to select your country and connection type. Remember that a site becomes usable in the first 5 seconds on mid-range mobile devices using a 3G connection, and for a 4G connection, there’s a time of 3 seconds before it starts to be usable.
After this, add your website’s domain and your competitors. If your domain is not found in Google’s database, it will let you know with a message that will appear under the domain field.
After you understand where your site is placed in comparison with your competition, you can proceed to think about opportunities to improve the speed of your site.
About the Impact Calculator
What you need to remember about the Impact Calculator is that it uses data from Akamai’s The State of Online Retail Performance from the Spring of 2017 and it shows a delay of 0.1 seconds in a load time, and this can decrease the conversion rates with 7%. A seo cost calculator always comes in handy when it comes to rank of your site.
The first site you’re going to enter into the Speed Scorecard (that’s your domain) will be automatically added to the Impact Calculator. Afterwards, you’ll need to add some more data, which should be easier with the help of Google Analytics:
Average Monthly Visitors
Here you should remember to set out your data to only use it for your mobile visitors.
Average Order Value
This is for those who have an e-commerce site and use Google Analytics: click on Conversion, then on E-commerce, then on Overview in Google Analytics. Then press on All Users and change it to Mobile Traffic. This will allow you to see the Average Order Value only for the mobile traffic.
You can find this under Conversions, go to Goals, then to Overview.
Check out our article on other ways to make your site SEO friendly.