Keyword stuffing in SEO, is a term that is self explanatory to a great extent. It involves stuffing an article with a particular keyword, to bring it on the top of the search results.
All this has led Google to impose keyword stuffing penalty on such articles.
This penalty can be avoided if one chooses to stick to the ideal keyword density, and limits “KS” to an extent that it does not become keyword spamming.
Google no more takes stuffing of keywords by SEOs lightly, it has implemented a keyword stuffing checker to make sure that all those articles which are over flowing with keywords are taken off the platform.
This article is thus being published to tell you how to avoid keyword stuffing and keep the keyword content to a minimum. Where it not only avoids it from getting banned but also becomes popular among the readers.
What Does Keyword Stuffing Mean?
Before I begin giving you tips about keeping the keyword count in your articles to a minimum or adhering to the minimum word count for SEO articles, it is important to understand the concept of KS.
When the SEOs came, they brought along with them the trend of SEO keyword stuffing, which involves shady attempts by content managers/ content creators, and/ or website owners, to bring the content on the top and make it the most visited link.
Once a link is established on the top, bringing it down is a serious challenge. This is the reason behind the mushrooming of SEOs, and senseless articles stuffed with keywords.
According to WikiPedia, keyword stuffing is used for spam indexing and clearly seen as a dishonest practice by Google.
Thus it is important for content creators to ensure that the keyword count in the article remains appropriate.
A few SEO keyword density tips are given below:
#1. Keyword Optimization
This is the most important tip to avoid Keyword Stuffing;
- The count of keywords in your articles should be kept to the optimum level.
- Use only as many keywords, as much are needed to make sense of the article.
- There should not be an overflow of keywords, avoid making the article all about keywords and less about relevant and useful content.
When using keyword always use proper header tags H1/H2/H3/H4.
- You must write in such a way that you sound as natural as possible.
Take help of this free tool to check your Fleisch Reading Score (your minimum score should be at least 70)
A lot of websites have less of useful content and more of a website keyword list, which contains content that is full of keywords but does not have anything useful for the reader.
#2. Keyword Stuffing Percentage
The amount of keywords you add in article should be in accordance to the word limit of the article.
- How many keywords should I use per page?
This is a very common question for all content creators; a 2-5% keyword density is considered best keyword density.
It fills the article with just the right amount of keywords, which is neither too much to get it banned, nor too less to make it invisible.
There is this live keyword analysis tool that you can make use of to check the keyword percentage of your written article.
#3. Keyword Density Percentage
It is not only important to ensure that you insert the optimum amount of keywords, but also to ensure that the right amount of keywords are inserted with the right amount of gap in between two keywords.
- How to calculate keyword density?
This is again a very legitimate concern; no one can stick to the correct keyword stuffing density if they do not know what the ideal keyword density percentage is.
It is advisable to not use a keyword more than two times in a 100 word paragraph. You can easily make out the limit after reading what you have written.
If reading a sentence or paragraph filled with keywords makes you feel it’s senseless, you should probably change it.
“It is important to note that Google clearly mentions that keyword stuffing can hurt your site’s ranking.”
#4. Keyword Stuffing Examples
Google is flooded with images and examples of KS, and here I am not talking about the examples you should look up to, but the ones that should be looked down upon.
A lot of articles get banned on a daily basis due to keyword spamming, one such example is:
You cannot have a keyword in every line, or even worse, twice in a line. Keyword stuffing in SEO should always be done keeping in mind the necessary constraints.
Another common malpractice aimed at bringing an article on the top involves, merging the number of keywords with the background, so that if it escapes from Google, it does not bother the reader and the link gets established on top.
#5. Keyword Stuffing Checker
Google imposes strict penalty on those who go way beyond the prescribed limits for stuffing keywords.
It makes use of a Google keyword stuffing analysis tool, for checking the density of keywords in an article.
Once it spots an article that does not follow its guidelines on keyword stuffing percentage or keyword density percentage, it straight away bans it.
A lot of times, people fill up their articles with utterly nonsensical content only to increase the word limit and thus add more keywords, but all this is detectable by the Google.
Webmasters have been called out many times regarding KS by Google.
You can use this free Keyword Density Analyzer tool to calculate the ideal keyword density percentage for SEO.
#6. Keyword Stuffing Moz
Moz.com is an SEO consultancy website, which provides users with solutions to all their queries related to SEO.
You will have to create an account on the site and then ask questions, you can also avail their subscriptions and download the app for more details. This one site can help you deal with all your SEO problems.
Check out this 2 minute video on 5 Things You Should Know About Keyword Stuffing and SEO by Matt Winn
Over To You
Google has become very particular about SEO keyword stuffing, there are multiple KS examples indicating keyword spamming.
Use any commercial KS checker to avoid keyword stuffing penalty and remain in good books of Google.
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