We all know that there’s no way a website is going to attract any traffic without the correct SEO put in place. Unfortunately, though, many of the SEO best practices and methods that are said to bring the best results and higher returns are all extremely costly.
Even if you can afford this huge investment, you could find that it takes up a huge chunk of your business’s profit. Obviously, that isn’t a great position to be in.
Thankfully, though there are a few ways you can improve your SEO without resorting to breaking the bank. And just because these are the budget options, it doesn’t mean you will need to put up with dwindling results.
In fact, some of the following tips can bring you some of the same great results that you might expect to see after paying for your SEO!
Tips on How to Get Great SEO Results Without Spending a Fortune
#1. Use Expert Services Wisely
You might be initially put off using the services of SEO firms as that could be quite costly. Of course, if you dive right in and use every single service that a digital marketing agency offers then sure, it will be very expensive.
But there are some ways you can keep this cost down to a minimum, which is a much better solution than simply not using this often much-needed expertise.
Most SEO specialists, including Ignite Digital will offer their customers set packages. They’ll have different priced packages that include various services. If you have a tight budget, go with the cheapest package so that you still get the firm’s expertise with all your SEO services.
It’s also a good idea to try and negotiate on the price – after all, the price quoted to you won’t always be set in stone!
#2. Work Hard at Keyword Research
Once you master your keyword research, you will find that you can boost the SEO on your site at no extra cost.
As long as you already have an account with Google AdWords, you will be able to access and use Google Keyword Planner for free. This gives you the chance to test out different keywords and keyword phrases. The results will show you which keyword have the better chance of attracting more traffic to your site.
If you can afford to, it’s worth using some paid tools that can help you get a better understanding of these keywords and how to use them. Once you know which words and phrases are the best for your site, you should start including them in your website copy and blog posts as much as possible without them standing out too much.
#3. Blog, Blog, And Blog!
Content is king when it comes to SEO, so you need to try and utilize it as much as you can on your website. There is no better way to do this than by adding a blog onto your website and publishing articles and reports on a very regular basis.
There are some really easy tweaks you should make to each article to ensure that it is as SEO-optimized as possible.
For instance, add some links back to some of your other blog posts. That encourages readers to link through to other posts, which helps keep them on your site for longer and reduces the overall bounce rate.
Optimizing all blog titles and descriptions with keywords and phrases will also help as well. Make sure that all of your blog posts are unique and include lots of fresh ideas that will be of interest to your customers and target audience. This will keep them interested and will tempt a lot of potential new customers to your website.
#4. Hit Social Media Hard
Once you publish a post on your blog, you need to share it with all of your social media followers.
So, make sure that you post a link to the blog post on your Facebook, Twitter, and Instagram profiles. Add an image and an appropriate description to try and persuade as many people to click through to the post as possible.
It’s also worth sharing these posts onto professional networking sites, such as LinkedIn, as well. The more clicks you get, the better your SEO rating will be!
#5. Follow SEO Blogs
Trying to get any extra little snippets of information from SEO-specialist firms could prove to be very expensive. After all, it’s their job to give out information and help, so they will want to charge for it! But there is a way you can get some free tips and advice for all your SEO needs. You just need to start following SEO blogs.
These types of blogs are often written by experts in the field who want to share everything they know with a wider audience. You will find most blogs have a range of articles that can answer any question you may have!
#6. Fix Your Off-Site SEO
It’s important to remember that it’s not just on-site things that will influence your website’s SEO. You also need to try and fix any off-site SEO when it doesn’t look too hot.
Most of the time, sorting out your public relations and reputation management can greatly help to enhance this.
For example, it’s worth spending some time pitching your brand to bloggers and social media influencers in the hope that they will mention your company in their posts. Then all of their followers will learn about your company, and this could lead to some really great lead conversions. It’s also worth trying to get some media attention, so you might want to pitch to journalists as well as bloggers.
As long as you have a compelling story to tell about your company and products, you will find that lots of people will be interested, and you could get a lot of column inches written about you in newspapers and magazines as a result.
SEO doesn’t always have to cost you an arm and a leg. If you use even just a couple of the great tips in this blog post, you will find that some great results are possible even on a tight marketing budget!