An email signature is a simple way to generate more leads for your business. Business owners are constantly running marketing campaigns through email. Because email allows you to speak to your customers directly, it is a highly personalized and effective marketing strategy.
These campaigns give marketers complete control over audience, message and timing. At the bottom of the message, an email signature in itself can also be a strong marketing tool. It allows you to turn each of your employees’ daily business emails into their own marketing channels.
When they contain the right elements and information, email signatures are a powerful lead generation tool. If you are interested in generating more leads through email:
Here are Five Ways to Optimize your Email Signature
#1. Get Personal with a Headshot
Generate more leads with your email signature by getting personal. Faces can be powerful tools in marketing. Putting a face to a name builds trust in the business world. Add a strong headshot to your email signature to make it more personal.
This will help you stand out and make your interactions with customers feel more sincere. Prospective clients feel more comfortable with people they know.
Including a headshot in your work email signature lets clients put a face to the name. This makes people more likely to trust you. Get more personal by adding a headshot to your email signature to generate more leads.
#2. Include a Special Offer
Another way to generate leads with your email signature is to include a special offer. One way to do this is to include a simple banner at the bottom of your email. This gives the reader somewhere to go when they are done reading your email. Use it to direct them to a new site for a free trial or another special offer. Add a promotional code that is redeemable by clicking on the link.
This is an opportunity to promote sales and new products. Specialize your offers based on buying cycles or other demographic information. Including a special offer in your email signature is another great way to generate more leads.
#3. Promote Upcoming Events
An email signature is also a good way to promote upcoming events. If your business has a big event coming up, have your employees add it to their email signature. This provides free marketing to your target audience. This also drives more leads to meet with you in person or visit your location.
Provide a banner in your work email signature that outlines the details of the event. It can also be used as a link that brings customers to an event website for more information. Generate more leads with your email signature by using it to promote an upcoming event.
#4. Provide a Call to Action
Use your email signature to provide a call-to-action (CTA). An email signature CTA is another avenue to go down for lead generation. This gives an email reader the opportunity to engage directly with your company.
The call-to-action in your email signature is designed specifically with the email recipient in mind. Use this knowledge to appeal directly to them. For a customer interested in social justice, for example, use your email signature to link to an online petition or campaign.
You can also use your email signature to invite readers to a webinar or download an e-book. Get creative with a call to action in your email signature to generate leads for your company.
#5. Link to Social Media
Generate more leads with your email signature by linking to social media. An email signature is a perfect opportunity to link your company’s social media profiles. Be strategic and choose only to your three most active profiles.
For a sleek look, use icons to link to these accounts. These icons are familiar to your readers, making them more likely to click.
Linking to social media in emails lets readers further engage with your company. This helps to reinforce your brand while increasing impressions. Link to social media in your email signature to generate more leads.
Wrap Up – Generate More Leads with Email Signature
Marketing professionals are always looking for the best ways to use their email signature to generate more leads.
- Get personal and build trust by including a headshot in your email signature.
- Use a banner to provide readers with a link to a free trial or special offer.
- Promote an upcoming event to give potential leads the opportunity to meet in person.
- Engage with readers by including a call-to-action that appeals directly to them.
- Use icons to link your social media profiles and let readers further engage with your company.
If you want to generate more leads with your email signature, use the five strategies mentioned above.