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Marketing is about more than email blasts and great web content. These days, if you’re looking to market your business you need to think smaller. Much smaller.
One of the fastest and easiest ways to market your business involves the use of mobile tools. With these devices in the hands and pockets of millions, it’s time to leverage the power of the smartphone.
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But with thousands of apps, it can be hard to determine what’s worth your time and data and what you should pass on.
Keep reading for some essential tips and tools on the best mobile tools for your business.
Essential Tips About Using Mobile Tools to Market Your Business
Using The Essentials
There are a few mobile apps that are an absolute given for any professional. The good news is that you already have most of if not all of these already!
You’ll want to make sure you’ve got the following apps on hand:
- Facebook Messenger
- SnapChat
- YouTube
- Vine
- Google Adwords/Analytics
- Hootsuite
It may sound like a lot to download, but each app plays an integral part of your marketing. Your social apps are great for creating short branded messages to your audience.
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YouTube, Vine, and SnapChat are great ways to connect with your audience through short videos. Studies show that SnapChat, in particular, is a great resource for businesses to use with its 166 million daily users.
Your Google apps are fantastic for quick analytics which is essential if your site has a blog. While HootSuite lets users create posts across every social channel — all from your phone.
Creating Your Own Mobile Experience: The Importance of Convenience
Of course, one way to stand out is by creating your own app or mobile site. Both have their distinct advantages, yet can be tricky in their own rights.
Mobile websites, for example, are far easier to implement. Most web hosting platforms allow for some form of mobile scaling, but you’ll want to double check.
Not only are mobile sites great for the user — they’re great for your SEO. One of Google’s biggest requirements for a higher SEO ranking is a quality mobile site. This means that if your site is on par with the desktop experience, you’ll boost your ranking.
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In contrast, a mobile app may be more your speed. If you’re selling a product, it isn’t a bad idea to incorporate some sort of mobile product.
Take the recent trend of Nest thermostats. These smart thermostats are taking the world by storm, all because of convenience. Users have the ability to control their thermostat from anywhere at anytime.
So why was it such a big success? Because Nest Labs understands that the end goal should be to make the user’s life easier. The more features you can integrate into your mobile app the better.
Don’t Forget to Test
If you are creating a mobile experience, don’t forget about the testing phase.
Whether you’re using a few friends or crowdsourcing testing, it’s important to iron out the kinks before your full launch. Launching a mobile experience that’s buggy is worse than not releasing anything.
Get Help With Your Marketing
What do you think? Are there any essential mobile tools that we missed? Comment below with your thoughts.
And if you’re looking to elevate your business, you’re going to need some help. Get in touch today and find out how you can grow your business faster and easier than ever.
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