If there’s anything we’ve learned about the web over the past few decades it’s that it’s an incredible resource for earning money. You’ll find a plethora of self-made millionaires or even billionaires (hello, Mark Zuckerberg) that emerged in the last two decades alone.
This trend only continues as people find savvier ways of how to earn money online. This includes developing software, digital products, or even offering services virtually. We live in an interconnected world where this is all possible.
Millions of people are searching online for quality products and convenient services. If you can offer something that’s in demand, then you’ll easily make money online.
Let’s take a look at how you can use search engine optimization (SEO) to increase your chances.
Optimizing Your Site for Search Engines
You’ll quickly learn that having a website doesn’t instantly draw traffic in. This means you have to put in a lot of effort to help your site gain visibility. In other words, you have to optimize your site to show up in search engines when people search for your keywords.
If you’re not familiar with keywords, these are the phrases people type into Google search when looking for a product, service, or info. By strategically placing these keywords throughout your site, you can rank for them in the search engine results pages.
This includes placing the keywords in the title, description, and alt tags (for images) of your site.
Also Read | 14 Powerful On-Page SEO Optimization Tips
Then you should also place them on the content of the page, including the headline, subheadings, beginning, end, and throughout.
Just make sure the keywords appear naturally and sound good or you’ll get pinged for having low-quality content. Also, no one likes to read content that’s poorly written or over-stuffed with awkward keywords.
On that note, make sure your keyword usage isn’t overly done. All you really need is three instances of a keyword (in the beginning, subheading, and end). Then use secondary keywords that are related to sprinkle throughout the content.
Designing a Responsive Website
Besides keywords, there are other ways you can boost your ranking in search engines. Google and other search engines like sites that are optimized for mobile users. And the best way to ensure your site complies is to use a design that’s responsive.
All this means is that your website will respond to the device and screen size the user is on. For instance, when someone using a smartphone enters your site, the screen will adjust to the size of the screen. The placement of menus and buttons will also shift to make it easier for thumbs and fingers to operate.
If you don’t have a site that’s mobile-optimized, then you run the risk of getting a penalty from Google. When this happens, it can be hard earning back your rank and getting back in the good graces of Google.
Start Implementing Content Marketing
You can’t generate any traffic to your site using SEO without content marketing. You’ll need to start a blog on your site and begin writing posts regularly. Of course, you should use keywords from your list of researched key phrases.
If you haven’t already done this, you can use tools like Google Keyword Planner to look up keywords that have low competition and a nice-sized number of monthly searches. Make sure the keywords are relevant to your industry and the topic of whatever posts you place them in.
Use Google, Quora, and other engines and forums to help you gain insight into the common issues and questions your audience has. Then you can write on them on your blog. This will help draw attention to your content and boost your ranking in search engines. This is especially so if you’re touching on trending topics that your competitors aren’t ranking for.
Use Social Media to Gain Attention
Another way to get attention and start making money online is to use social media. Find the platforms your audience uses the most and create a brand page on there. Getting followers for your pages is another story.
The quick way is to begin posting regularly on your page. You can share your blog posts, industry insights, and anything else that’ll position you as a leader and authority. Another option is to connect with influencers in your industry who already have a strong following of your target audience.
You can ask to write a guest post for their site to drive some of their traffic to you. They may even share the post on their social account, potentially getting your brand page more likes and follows. To increase your chances of getting a yay for the guest post is to research their site and see the type of content they produce.
See if there’s something old you can refresh or a topic untouched on that’s relevant to their reader base. Pitch a few ideas to increase your chances of having one selected.
Want to Learn More About How to Earn Money Online?
There’s a lot you can learn about how to earn money online, but you need the right resources to tap into. The internet is a great one, however, you need to cut through the weeds to find the quality content.
That’s exactly what you’ll find here at eMoneyIndeed. We focus on everything to do with earning money online legitimately. So, if you’re looking for ideas for your online business, this is a great place to start.
You can even use these tips to market your local business. It’s key to stay up-to-date with the latest developments in SEO and digital marketing. Stop by today to see what you can learn to improve your online earning potential!