Over the past several years, blogging has skyrocketed in popularity both as a way for individuals to carve out their own online communities and to earn money. It’s become so popular that there are over 300 million blogs online today.
Niche blogs are one of the best ways to gather a following online. They’re also the best for being found by a search engine and for earning money. This is because you can easily establish yourself as a go-to expert in whichever niche you’re blogging about.
Sometimes finding the right niche to blog about is easy and sometimes it’s hard. If you’ve been thinking about starting a niche blog to earn money online, check out these tips to help you find the right niche.
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What is a Niche Blog?
A niche blog has a clearly defined topic or theme which a blog visitor can determine almost immediately. Some hot niche blogs include ones about veganism, personal finance, and CrossFit.
Niche blogs also tailor to a specific, pre-defined audience. You can find tons of blogs aimed at Millennials, mothers, DIY-ers, and more.
Tips for Finding Your Niche Blog
Your best idea for a niche blog will come at the intersection of your expertise, your passions, and the unique angle you provide.
To get started on brainstorming, write down the areas you know a lot about. This could be a particular skill (e.g. woodworking) or a knowledge base you have (e.g. personal finance).
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Next, write down your passions. Sometimes these will align with your expertise areas and other times they won’t. From here, you can decide on your niche topic.
Now you need to think about your audience and who you want to write for. Consider if your audience is mostly male or female, rough age range, and what problems they have.
Finally, you need to bring these steps together to determine the unique value you bring to your audience through your niche. Do some research on other similar niche blogs to see where the gaps are and decide how you can fill that gap.
Ways to Earn Money Through a Blog
There are several ways to earn money through a blog. One caveat about blogging to earn money online is that you need a loyal and sizable following for your blog. Otherwise, you won’t make much.
Display ads are perfect for when you first start out. Most display ad deals mean blog hosts earn money with each click on an ad.
You can usually have a say in the types of ads that are displayed on your blog. For example, if you run a personal finance blog, a credit card company might want to run an ad on credit cards for bad credit.
Affiliate marketing involves discussing a product and making commission off a sale through an affiliate link. This type of selling has grown in popularity and accounts for about 16% of US eCommerce orders.
Sell Products or Services
Blogging can also involve selling physical or digital products. Many bloggers make money online through the sale of digital products like ebooks and courses. You can also sell a service through your blog like consulting or graphic design.
Find the Right Niche to Earn Money Online
Niche blogging is not as difficult as it might seem. When you come from a place of genuine interest and connect with your target audience, you’ll find it’s incredibly rewarding.
On top of that feeling of community, you can also reap the financial benefits through various blogging tactics.
Starting a niche blog is an easy way to earn money online. To learn about setting up your blog, check out this step-by-step guide.