Backlinks are useful to your website. There are good and bad backlinks. So, it is necessary to find which one is good for your website. It takes years of experience which backlinks to disavow. So, here you will find the best SEO expert tips & tricks on disavowing backlinks.
Check for Relevancy
Check whether the website linking to you is relevant to your industry. If it is related to your niche then you can keep it otherwise disavowing that link might be the best choice. Hemanth Kumar; a blogger, says that it is best to avoid websites that are just made for links. There is a lot of websites which has tons of articles but all of them are of different niches and all the articles are linked to tons of different websites. These types of links are just made for link building and they will harm your domain.
Check Domain Authority
Check the Page Authority and the Domain Authority of the page where the link is coming from. There are various tools available to check the Domain Authority of a link, like Linkody or Domain Authority checker. It’s in your interests to investigate the links from low authority websites says Shane Barker, a strategist and a business development consultant.
Check Anchor Text
If site’s anchor texts are overoptimized and unrelated to your industry then you should disavow these links. Keyword rich backlinks are helpful to your website but getting tons of links with the same keyword or anchor text will increase your spam score. Key Lyons; a digital marketer, suggests to monitor site’s Anchor texts, in order to avoid Google penalty.
Check for Quality of the Link
Quality of link is an important factor for a website. A quality site publishes quality content. Brian Jackson; director of Inbound Marketing at Kinsta, says that every website owner should have a personal threshold. You have to check the quality of content, language, relevancy of topic, etc. If they are below the threshold then disavowing the backlink is the best option to maintain quality of your website.
Avoid Dodgy Sites
Avoid backlinks from pornographic, gambling, or offensive pages. These types of link are bad for your website. You can first check the backlink using Scrape Box for their anchor text. Linkody is another tool that checks text surrounding the links.
Furthermore, all the factors that webmaster should take into account when Disavowing a link is in this infographic:
These are the main points to be noted before disavowing a backlink. For further reading you can check this blog post where 44 SEO experts are sharing their wisdom on which backlinks to Disavow.
Removing a bad backlink is a necessary action to maintain the quality of your website. So, knowing how to remove backlink and which backlink to disavow is important. So, learn from the best in order to avoid disavowing wrong backlinks.