In today’s online world, you need to understand digital marketing to be successful as an entrepreneur. Search engine technology and the way people shop and use services are ever-changing, so you need to learn digital marketing basics to stay relevant and keep up. Search engine optimization, content creation, and social media are essential parts of digital marketing that you need to master.
How can you master digital marketing to make it as an entrepreneur?
Learn the Digital Marketing Basics Every Entrepreneur Needs to Know
#1. Optimize Your Mobile Experience
If you didn’t know, mobile search has finally surpassed desktop search. And, according to a 2015 Google report, 51% of smartphone users discovered a new company or product when conducting a search on their smartphone.
If you want to be discovered, you have to create the best mobile web experience possible.
It’s also important to know that Google’s latest algorithm update punishes websites that aren’t mobile-friendly. Mobile has now even been included in Google’s ranking systems, which means you need to make your website mobile-friendly to have the high SEO ranking needed to drive people to your site.
You can’t master the digital marketing basics if you don’t embrace a mobile-first approach.
#2. Focus on Search Engine Optimization (SEO) Efforts
If you want to succeed as an entrepreneur, you need to make sure people know about you and your product. Pages that rank first in search results get the most visits, from around 95% of users. To rank your pages high, you need to choose relevant keywords that fit your content and write content that is useful for readers.
You should know that as SEO evolves, so do the algorithms among the search engines. These algorithms have grown smart enough to punish websites that stuff keywords in an attempt to rank higher.
If you want to rank in SEO organically, you’ll need to incorporate the following things:
- Relevant keywords
- High-quality, relevant content (blogs, articles, etc.)
- Organic shares
- Quality images
- Internal links
- External links to reputable sites
SEO is tricky, but it’s one of the digital marketing basics you need to master to be successful as an entrepreneur.
#3. Know Your Audience
For any marketing strategy — offline or digital — you need to know who you’re marketing to. The best digital marketing strategies are built upon buyer personas, which are representations of your ideal customer based on research, surveys, and interviews.
You’ll need two types of information to create buyer personas: quantitative and information.
- Goals (based on surveys and customer interviews)
- Challenges (based on surveys and customer interviews)
You can’t build a successful business if you don’t understand your customers’ needs. You should always be marketing and providing content that is relevant to your audience.
#4. Embrace Everything Social
Out of all the digital marketing basics, social media is one of the most important. It’s the best and cheapest way to market your business or startup and connect with customers. Social media platforms like Facebook and Twitter help you with brand awareness, content distribution, lead generation, and customer acquisition.
Here are Some Tips for Achieving Social Media Success:
(I). Post Regularly & Consistently
You should make a social media schedule and stick to it, only posting during the hours when your audience is most active. You should also make sure your posts have a consistent voice and tone to ensure a uniform identity.
Fun fact: The optimal number of posts to Facebook is between 5 and 10 times a week, and for Twitter it is five tweets per day.
Don’t waste your time-sharing posts about your product and how cool your business is. Instead, find and share information your customer wants to see, and only occasionally mix in your promoted content.
(III). Engage with and Involve Your Audience
Your followers want to do more than just buy your product or service, they want to connect with you! Make your followers feel like valuable members of our brand by responding to comments, posting surveys, and encouraging them to engage often.
(IV). Invest a Bit in Social Media
You don’t have to break the bank on social media posts and sponsored content. Each social media platform provides unique marketing opportunities that are relatively affordable.
Promote your posts on Facebook to get your brand and product in front of audiences that would be most interested in your product. Provide sponsored tweets on Twitter. These tweets usually drive higher engagement and result in more shares.
Invest in LinkedIn’s premium services. One paid feature, Sales Navigator, lets you easily find leads and contact them.
Not Sure Which Social Media Platform to Use?
The social media platform you use should be based on your strategy, approach, and goals. Below, we have a breakdown of the major social media platforms, and what each is best for.
With more than 700 million active users per month, Facebook is the largest social media platform on the Internet. This channel is ideal for connecting with the masses through posts and sponsored content.
68% of Twitter users are more likely to buy from a brand they follow and engage with. Twitter’s also a great way to distribute content and engage with customers on a one-on-one basis.
LinkedIn is a social media platform designed for business networking and recruiting. If you’re a startup business or company looking for business partners or capital, you should invest in a LinkedIn account.
YouTube is perfect for sharing visual content and promoting brand awareness. By creating high-quality videos that are engaging and entertaining, you can reach millions of people, and have your content shared across all the social media platforms.
Final Thoughts on Digital Marketing Basics
You can survive as an entrepreneur in today’s tech world without mastering the digital marketing basics listed above. But by following these simple tips, you can set yourself up for success!
Are you an entrepreneur trying to make a splash in the digital space? Did we miss any basic marketing tips? Let us know in the comments!