Despite what they say, a good number of people will judge emails based on their subject lines. Research even shows that close to 47% of all email recipients will choose whether to open or ignore an email by only looking at its subject line. So, if you’re planning to write …
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How To Generate More Leads With Your Email Signature
An email signature is a simple way to generate more leads for your business. Business owners are constantly running marketing campaigns through email. Because email allows you to speak to your customers directly, it is a highly personalized and effective marketing strategy. These campaigns give marketers complete control over audience, message …
Read More »4 Essential Tips for Writing Fantastic Newsletters
When they are done properly and utilized to their full potential, newsletters can be a very worthwhile addition to any business owner’s toolkit. A newsletter can serve a number of different functions. It is ultimately mostly a marketing tool, but the nature of the newsletter means that it often doesn’t …
Read More »5 Reasons Your Blog Needs an Email List
Blogging is a powerful form of communication. It’s a way to add value to your website, share insights with customers, and build relationships with readership around the world. But starting a blog and building a large and loyal readership isn’t easy. There are a variety of factors that contribute to …
Read More »7 Invaluable Email Marketing Tools That Are Totally Free
To say that marketing strategies come and go would be the ultimate understatement. And on the flip slide, if there’s a single marketing channel that’s managing to stand the test of time in the face of so many tends, it’s email. That said, succeeding with email isn’t as easy as …
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