Business Productivity & Finance

Whether you are earning in three figures or six, you will need to plan a budget.   Why?   Because budgeting allows you to plan your expenses, and hence cut off the ones not needed.   Wasting money on things with no promising marginal or investable conversion isn’t the wisest …

More often than not, a startup entrepreneur would not give much thought to Search Engine Optimization. He obviously, would be bothered about numerous other things so keywords and backlinks should be the very last thing on his mind then.  Unfortunately, this sort of mindset cannot be encouraged or entertained. You …

Is advertising that important for the success of a business? Look at it this way: you can make a gallon of lemonade, but if you don’t go out into a place crowded with people and yell “Fresh and cold lemonade!”, it’s most likely that no one will buy it. A …

With so many marketing techniques now available online to get your business out there, people may question why they should exhibit at a trade show. Though online marketing can be very effective, sometimes good, old fashioned face to face interaction still works wonders. As always with any strategy your business …

Outsourcing involves hiring another company to do services for you. Whilst this costs money, it also frees up time to focus you and your business’s energy on the more important roles that you and your company are more specialized at. Every successful business outsources. Here are some of the day-to-day …