A brand’s identity doesn’t just come down to its logo (although this is still a key aspect and will be mentioned later); it’s all encompassing. Your Ecommerce business needs to find its voice and promote your identity and ideals at every opportunity to gain brand recognition and success.
Aside from color palettes and aesthetics; branding lies at the very heart of your business, so you need to delve deep and work on its strength from the core outwards.
The following are some things to consider when you need to give your branding and Ecommerce identity a boost.
#1) Customers Are Key
It’s essential that you know who your business is being built for and that your consumer audience is at the heart of every decision you make when it comes to your brand. Your patrons will become your brand ambassadors, so it’s vital that you use them in the process of building up your identity.
Take a look at how important your consumers are to your identity and gain some inspiration and ideas on moving forward. Your target audience needs to share the same values as your business and believe in what you are saying so that you can create a successful platform for traffic and sales.
When you’ve targeted exactly who you are aiming your brand towards; you can begin to build your online business around them. Before aesthetics must come values, beliefs, and your content choices.
Once you’ve chosen a strong company name and any taglines; you need to register a domain online and lock down your social media handles before moving forward. The design details are important; however, they will be of little to no use if you do not have the right platforms to share them, so ensuring that your website and social media are in place first is a smart idea.
Now that you’ve set up the essentials know your consumer well, and have a name to use; you can focus on the design side of your branding process. Even though you are an online retailer; you’ll still need to build a brand that works across multiple outlets, from print to screen so that future marketing will be as straightforward as possible.
For some helpful hints on where to start; take a look at Brand Identity: The Importance Of Color to begin your creative process. You may need to hire some professional help and advice on your graphic design options and how to portray your content, to ensure that your brand is impacting visitors in the right way.
Your customers will begin to build their trust in you if you’ve given them enough information about your Ecommerce company, so tell them your story; clearly and frequently. Patrons like to know who a brand is, why they started doing or selling what they are, and all of their beliefs and values.
People want to relate to you on a deeper level than just buying and selling; so give them relevant and informative content so that they feel like they know who they’re investing time and money in.
An “Our Story” page is always a great idea; ensure that customers can click through and reach it with ease so that they’ll learn what you’re all about without any hassle. If you stand for certain things, environmentally or ethically, for example, let those beliefs shine through all of your website and social media; you’ll get a core following of people just from what you’re promoting.
Consumers enjoy seeing how products are made and who’s behind the scenes of a company; so ensure that you promote your staff and what they do, and your customers will be able to put human faces to the online store.
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It can be a challenge to make an Ecommerce business feel welcoming and to give it the human touch, so ensuring your customers can see who and what contributes to your brand story will help them buy into what you’re doing. Always be authentic, and you’ll have an ever-expanding team of brand ambassadors in no time.
#3) Be Brave and Change
Following on from promoting your story; keep championing the changes that you want to see in the world. By building a loyal set of followers, you’ll be able to shout about the causes close to your heart and make any effort towards them a success.
Marketing charities and events will help to build on your identity as a brand and consumers will begin to associate you with specific things. If you build positive associations, your company’s personality will go from strength to strength and the momentum will continue to grow.
#4) Don’t Disappoint
You might be excited about gaining brand strength and recognition; however, it’s vital that you don’t get carried away with what you promise and offer your audience.
There’s nothing more detrimental to a business than customer disappointment; so be realistic with your statements and promotion. For smart ways to plan your e-commerce promotion, take a look here.
If you utilize outside sources to help with the running of your Ecommerce company, the chances are that they will encounter issues from time to time that will have a knock-on effect on your business. These negative effects will filter through to your customer’s experience, so ensure that you give yourself enough leeway and contingency as is reasonably possible.
When you are confronted with a problematic situation; be honest about your mistake, try everything you can to rectify the issue, and give compensation where it’s due.
You customers will always appreciate how you handle problems within the brand, and they’ll build even more trust towards you if they are pleasantly surprised by your service. Here are some ways to build customer trust in Ecommerce.
Excellent customer care will reiterate the fact that your consumers are at the heart of your brand identity, and your Ecommerce business will thrive as a result.