If you’ve built your own construction business, not only do you likely have years of industry experience, and an unimpeachable work ethic, you also have a creative approach to problem solving.
After all, that’s essentially what construction is; addressing problems with finite resources and finding solutions that will stand the test of time. But while these are admirable qualities and a great starting point for any small business, you’ll need an edge to cut it in the fast paced and digitally minded marketplace of the almost 2020s.
Most industries today are extremely competitive, but the construction industry is particularly rife with competition, with businesses finding themselves having to quote as low as possible in order to gain a competitive edge.
If you’re to gain a serious foothold in these fast changing times, you need to become adept in the ways of branding. But while you may be comfortable rolling up your sleeves and getting your hands dirty, the digital realm may be something of a mystery for you.
That’s why we’ve amassed these easy branding tips to help you stay one step ahead of the competition and keep those projects coming in year in and year out.
Decide What Principles You Want to Build Your Brand Upon
A brand needs to make a promise to its consumers. It needs to stand for something in the eyes of the people who use it (or are considering using it).
With this in mind, it’s important to take some time to think about what kind of promise you want your business to make to the consumers. If you’re at all unsure, this guide can help you find your voice.
Do you want to emphasise being affordable, reliable, friendly, trustworthy, efficient or eco-friendly?
It helps to know where to put your focus as this will not only differentiate you from the competition but will prevent you from floundering by trying to be all things to all people.
Build with Quality and Sustainability in Mind
In the enlightened digital age, consumers want to know that they’re dealing with businesses who have a clear ethical focus. They want to know that not only are they getting the best materials, but they’re getting them from a company with sustainability in mind.
From the carbon footprint of your trucks and machinery to the sustainability of the fantastic timber matting you use, your customers will want to know that you have a heart and an environmental focus. Show that you have a heart and you will earn your customers’ loyalty.
Use Social Media to Build Your Reputation
Reputation is everything in the construction industry. The digital age has made “dodgy contractors” a thing of the past. Businesses are more accountable than ever to their consumers and building a positive reputation is instrumental in building your brand.
Construction is not an industry for those looking to make a fast buck. Rather it is one where you will thrive by building positive relations with clients.
Thus, use social media to your advantage. You can use it to showcase images of your successes and allow your customers to heap praise upon you in a public forum.