Top Free Advertising Ideas for Your Business
There are a large variety of ways you can use for marketing your small business and one of them is advertising. But to tell the truth, this way is rather expensive so not every business can afford it because it may take a large sum of money out of your company’s marketing budget.
Luckily, there are lots of ways to get advertising for free. Wondering how you can do it? Be a little creative and just think out of the box.
Here you will find the top ideas for free advertising that will help you tell the world about your products or services.
#1. Give away some free items that have information about your brand
Local businesses may consider giving out cheap promotional stuff. That might be something like pencils, calendars, pens or magnets for fridge that contain direct reminders of your business such as the contact information and your website address. People like free stuff and they gladly use these items. Later they are sure to refer to the items when they want to make new purchases.
A good idea is to have promotional T-shirts printed up. You may give them as awards or prizes in different contests or just give them as presents to your good customers. And, of course, you should wear your T-shirt in public places and to any casual event.
#2. Use Q&A sites like Quora to spark interest
These sites are very popular because people often search on them answers to different questions that are very important for them.
Just give insightful answers to questions related to your business and you will gain a good reputation as an expert in your field and establish your authority. People will turn to your site if they need more information to solve their problems.
In this way, you will effectively advertise your services and products. Besides, you can include a link to your own website on your Quora answers. The main thing is not to be overly promotional.
#3. Make efforts to help your business be present in local search results
This is especially important for businesses that rely on foot traffic or local customers. Your business should be listed in as many online directories as possible.
If your business has more listings, it will come up in more local searches. As a result, more local customers will be able to find your business online.
So, it’s very important to scan your listings and check out how well your services and products are listed on the web.
#4. Distribute your business cards
Be generous and hand out your business card to all people you meet. You can also ask your friends and family to help you and give them a small stack of cards that they should pass out to people that they meet as well.
Business cards introduce you to potential customers as a professional. In this way, you will give them a miniature advertisement which has more chances not to be thrown away.
#5. Attend free events
You should check out all local events that provide opportunities to meet new people. You may search for weekly networking events, some groups that discuss topics of your interest, book clubs, and more.
You should look for any chance to interesting people for your specific business. Besides, a good idea is to hand them out your business cards.
According to some surveys, nine out of ten consumers tend to trust online reviews just like they trust personal recommendations.
Don’t miss a chance to ask your happy customer to leave a review of your services or products online Google+, Facebook, Amazon, Yelp or your own website.
You may send your customer a link in a thank you email or ask for a review of your business at the point of sale. You should use every opportunity.
#7. Write interesting guest posts to various blogs and websites
In this way, you will build your know, like, and trust factor as well. What is great that these channels have some good reputation among their targeted audience.