A brand’s identity doesn’t just come down to its logo (although this is still a key aspect and will be mentioned later); it’s all encompassing. Your Ecommerce business needs to find its voice and promote your identity and ideals at every opportunity to gain brand recognition and success. Aside from …

Life for startup owners is notoriously difficult. There are reasons why such a large proportion of new businesses fail. If you have a startup, and you’ve managed to get off to a positive start, you may be thinking about the next steps. If you’re keen to work towards growth and …

Every business is looking for the latest way to increase traffic and get more people to buy their products. And while there are numerous methods out there, what are the keys to marketing successfully? Hint: it’s not exactly about SEO! Step 1: Define Your Customer This will be the first …

The sad fact is that many new startups fail in their first year. If you have made it past 12 months of trading then you are doing well and deserve a pat on the back. Now is the time to consolidate your position in the marketplace and to expand. For …

Life insurance is essential, as it secures your family’s financial future when you are not around. With this plan, you can leave behind a non-taxable lump-sum for your family members to help them meet their financial needs and life goals. Besides this, life insurance helps your family to cover your …