Having a successful blog that makes money consistently for you is a dream that many would-be bloggers dream off. Yet many people are taking advantage of affiliate marketing opportunities, even with tiny blogs.
Affiliate marketing remains one of the greatest ways to monetize your blog, and 2018 is shaping up to be even more successful for affiliate marketers than 2017.
The US spent $4.7 billion on affiliate marketing in 2016 alone, and affiliate marketing makes up 7.5% of total digital spend among retailers.
It’s predicted by 2020, the total spending on affiliate marketing will top $6.8 billion. With such tremendous growth and with such high payouts there is perhaps no better way for you to monetize your blog than through affiliate marketing opportunities.
This article will take you through some of the top affiliate marketing opportunities available to you in 2018.
What Is Affiliate Marketing?
Affiliate marketing is where you offer up a recommendation on your blog or site, and if one of your readers clicks on that link, a tracking cookie links them to you. This results in that online retailer paying you a commission.
Some companies pay their affiliates in different ways.
Pay per sale is the most popular payment type amongst online retailers. You will find more affiliate marketing opportunities through this kind of sale.
Under this type of programme, the affiliate marketer (you) earns commission from the merchant every time you send a client from your site who then makes a purchase. Some will pay you a percentage of the sale value; some will pay a fixed fee.
Another widespread method of affiliate payments, under this agreement the affiliate marketer will receive fixed rates based on the number of clients who click on the links leading to the merchant’s website.
Usually, all you need to do is have the user stay on the site for a set time, typically 30 seconds to receive a payment.
Pay-per-lead affiliates get paid based on how many visitors they send to the merchant’s site who then sign up as leads. For a visitor to qualify it means they have to fill out a sign-up form on the merchant’s website.
The Best Affiliate Marketing Opportunities
Now that you understand what affiliate marketing is, we can run through some of the best affiliate marketing opportunities available online, for 2018.
Amazon Associates Program
Amazon Associates is one of the most widely known affiliate programmes available today and in early 2017 had a bit of a change in the way it pays its commission. Amazon has always been famous because they sell pretty much every possible item you could imagine.
How Amazon Associates used to pay their commission was they paid out based the number of sales you make. It started out at 6% and if you sold a lot of goods commission jumped to 8.5%.
How it now works is particular categories pay different rates of commission:
- Amazon Gift Cards and Wine – 0%
- Video Games & Video Game Consoles – 1%
- Televisions – 2%
- PC, PC components, DVD & Blu-Ray – 2.5%
- Toys – 3%
- Amazon Kindle Devices, Amazon Fire Tablet Devices – 4%
- Physical Books, Health & Personal Care, Sports, Kitchen, Automotive – 4.5%
- Digital Music, Groceries, Physical Music, Handmade, Digital Videos – 5%
- Outdoor, Tools – 5.5%
- Headphones, Beauty, Musical Instruments, Business & Industrial Supplies – 6%
- Amazon Echo Devices, Amazon Fire TV Devices – 7%
- Apparel, Jewellery, Luggage, Shoes, Handbags, Accessories, Watches – 7%
- Furniture, Home, Home Improvement, Lawn and Garden, Pets Products, Pantry – 8%
- Digital Video Games, Luxury Beauty, Amazon Coins – 10%
- All Other Categories – 4%
What’s very popular about Amazon Associates is that when a user on your site clicks an affiliate link and visits Amazon, the tracking cookie stays on your site for 30 days. So, unless they click on somebody else’s tracking link, any purchases they make in their Amazon basket, you will also receive a commission for.
So, if someone clicks a link on your site for a lawn-mower, but also buys a $10,000 Rolex, you would get the affiliate commission for that too, pretty sweet.
Many marketers class Clickbank as an affiliate network, essentially a third-party platform that helps merchants link up with publishers. These types of affiliate networks aim to help grow your affiliate network, often the best way to do this is through extra funding to develop your network.
By growing your site using funding for AdWord campaigns, or Facebook Ads, you can expand your affiliate income drastically using an affiliate network.
These networks also offer reporting, analysis and regular payouts making them handy for affiliate marketers who want a diverse selection of affiliate products.
Clickbank is probably one of the oldest and more popular affiliate platforms. Their site claims to have helped over 200 million products reach customers since their beginning. Their offering is vast, with thousands of affiliate products to choose from and the site is easy to use.
Commision rates differ per vendor so make sure to do your research to find out what pays the best for your blog and niche. Some other networks similar to Clickbank you can check out are CJ Affiliate, Viglink, and Shareasale.com.
Skimlinks is another variety of affiliate networks that works as a conglomerate. This means that it brings multiple affiliate networks under one roof for you.
The advantage? Instead of having to track multiple affiliate networks to make sure your tracking is accurate, and you’re getting paid fairly, they take care of all of that for you.
The platform also automatically can convert links to affiliate links for you and streamlines the whole process. The only downside is you pay the price for the convenience, Skimlinks takes a portion of your commission as payment for making the process more comfortable for you.
But don’t forget, if you’re not the most organized person it’s better to have 60% of something that 100% of not a lot. Skimlinks can be a great way to make your affiliate income a whole lot simpler, in which you can put the extra time you have into growing your site’s traffic to improve affiliate sales.
Time to Kick 2018 off with Affiliate Marketing
With so many affiliate marketing opportunities being present, as a blogger there really is no excuse not to get involved in the process. For a small amount of effort, you can introduce your readers to some quality products which not only help them in their everyday lives but also helps to give you an income.
As always digital marketing isn’t about working harder, it’s about working smarter so make sure to incorporate some of these strategies to improve your blog’s income in 2018.