Merchandising is a loved means of linking with your customers. When you want to raise awareness of your brand, you are taking the step towards boosting valuable sales.
You may not be as large as McDonald’s to offer the latest trendy merchandise to keep your customers coming back for more, but you can opt for simple yet handy promotional items like pens and t-shirts to get your message across and make your target market like you.
You might be categorizing these promotional items next to your other advertising options; don’t make that mistake! Promotional goodies are more than just a surface to print your brand logo on.
Promotional Merchandise Opens Lines of Communication
No matter what the relationship is, giving a gift to someone creates a sense of feeling which is reciprocated.
When it comes to promotional products, giving away a product to someone means that this person is more likely to do business with you.
Giving away gifts is a great way to start conversations with potential customers. They will look at you as a business that cares for its customers.
Nothing sparks attention more than an ad screaming FREE. A lot of promotional products get attention this way. When you give away stuff for free, you are actually making your target market favor you instead of your competitors.
Handy promotional items that your prospective clients use for a while leave a good impression in their minds, making them buy products from you alone.
On top of that, if you are worried that your trade show won’t be visible in the crowd, what better way to compel people to visit your booth than through the power of free promotional items?
When you send a promotional offer their way, it also opens lines of communication with people talking to you about your company, allowing you to give away free stuff and talking about the product that you deal in.
Promotional Goods Stick Around for a While
While conventional ads do not, billboards and television ads may only last a few weeks while promotional items last till they are worn out from excessive use; what could be better than this?
Items like pens, t-shirts, bottles and key chains are not expensive, but they offer great value to the customer and save the business money if you compare it with other effective marketing strategies.
Thanking Your Client
Your promotional gift does not necessarily have to create awareness. You might already be well-established in the market and it’s possible that you want to thank your clients for giving you their business.
When you offer free branded promotional goodies that are useful to them, you are making loyal customers.
Customers who feel they are getting a greater value than what they paid for are inclined to want to deal with your business again instead of with a competitor.