Using Instagram to promote your business is the new marketing standard. But you may be struggling to figure out how you can measure the effectiveness of your company’s Instagram account.
In this post, you will learn the top 7 tactics to measuring your Instagram advertising strategy’s success.
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The post will also include a few tactics – like buying Instagram likes – that can get your follow count up and increase conversion.
Step 1: Scrutinize Engagement with Your Instagram Account
With over 600 million active monthly Instagram accounts out there, creating a stellar Instagram account for your company is just something you have to do to keep pace with your competitors.
Some people like to buy Instagram likes to boost their follower count, but you also need to take organic engagement with your brand into consideration.
To measure your account’s engagement percentage, divide the number of likes (or comments, or both) on a single post by your total follower count.
If your engagement percentage is lower than you like, ask yourself the following questions:
- Is my target market on Instagram?
- Is my ad description way too long?
- Are my posts getting likes and comments consistently – or are some posts much more popular than others?
- Are people sending my company Direct Messages?
Depending on your answers, you may need to buy a few thousand or hundred Instagram likes to get your follower count up while you re-think your strategy.
Step 2: Evaluate How Many Mentions You’re Getting
Measure your account’s effectiveness by looking into the number of mentions you’re getting.
If your followers post something related to your brand, are asking you about a specific product, or want to share a pic of them using your services/products, are they tagging you in it?
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Doing so means they’re connecting with you. It also means that they want you to see what they’ve posted. They may even want you to publish their photos on your company account.
Step 3: Track the Popularity of Each of Your Photos
To get the most likes and sales out of your account, you’ll need to find a way to clearly see which of your photos are the most popular so you can create more content like them.
Sure, the number of likes will give you a clue, but you should also apply the findings of Instagram tools like Iconosquare and others to make sure you’re getting a truly accurate reading.
Step 4: Scrutinize The Types of Instagram Followers You’re Getting
Instagram is an amazing way to really get a feel for the daily lives and social media use of your target market.
Browse through their accounts to figure out their problems, questions, and to get to know your followers.
Then ask yourself: Is my Instagram account generating posts that address the specific wants and needs that my customers are addressing on social media?
In addition to looking at factors like age, income, and everything else, it’s also important to make sure that influencers are following and interacting with your brand.
On both the local and global level, look into the “big name” accounts in your industry – and reach out to them with the suggestion of a sponsored post.
Doing so establishes your brand as a trusted authority figure, and it will certainly help you to tap into new markets just as much as it will connect you with your target market.
Make sure that you’re also connecting with influencers every day, even if you’re not currently getting into sponsored posts.
Doing so will help make sure that when you post a photo with a big name that you’ve invested in, it will have been worth it.
Step 5: Evaluate How Much Your Follower Count Grows Per Post
With every new Instagram post you make, your follower count should be growing by a pretty significant amount.
If it’s not, then it’s time to face the reality that the way you’re structuring your posts isn’t working.
Try posting something totally unexpected and different from your past posts.
Post at a different time of the day, and give new hashtags a shot to see if it changes your follow count.
Step 6: See How Much Traffic Your Instagram Is Driving To Your Website
In Instagram, you can only link to your site in your profile bio.
Still, this is a step that many companies totally overlook. With every post, you should try to include a “link in bio” text.
This is a reminder directing followers to the website where you actually sell products/services.
See how many users are coming to your website from Instagram through the wonder of Google Analytics – look under “Acquisition” then “Social” then “Overview” to see where your Instagram ranks.
Step 7: Evaluate the Awareness Your Instagram Account Is Raising
Also called brand recognition, this is a huge issue to consider when deciding if your current Instagram strategy is working.
Is your Instagram working to ensure that people know about your brand?
Does it help raise awareness about the specific services you offer?
Sure, you can measure your awareness by checking the number of likes a post gets and your follower count.
But you also need to look at the total views of your Instagram Stories.
If people are viewing them, they want to learn more about what your brand offers.
They also want to see how it’s different from your competitors.
Make Your Instagram Account More Effective
Instagram is a killer – and cost-effective – marketing tool. In fact, by the end of 2017, over 70% of brands will have their own Instagram account.
But if you’ve measured your account’s effectiveness following these rules and are still unhappy with the results, you’ll need to consider overhauling your strategy completely.
You may also need to use other tactics.
For help, more advice, and to learn more about how you can make all your social media accounts really work for you, keep doing your research and tweaking your methods.