What can a business do to boost its online presence significantly? Hire bloggers.
Blogs are one of the most effective ways to market your business online. Google searches are filled with informative, well-written blogs.
Here’s the thing- A great blog requires good writing, time, and attention.
If you aren’t a writer and you’re juggling a trillion things at once, you probably don’t have time to give a blog the attention it needs.
Luckily, there are writers out there who will craft compelling articles for you.
The question is, how do you find writers who can do the job?
Here Are 5 Ways To Effectively Hire Bloggers
#1. Know What You’re Looking For
It’s important to know what style of blog will serve you best. Do you want to post listicles and how to’s? How about informative, more technical pieces for very specific audiences?
You have to know what your needs are in order to hire bloggers with the right skills and experiences.
Just because someone can write well doesn’t mean that they know to write for your audience. You want someone who has experience writing for your field.
#2. Know Where to Hire Bloggers
There are a number of platforms that help businesses hire bloggers. Freelance writers are out there, you just have to know where they are.
Use Freelancer Sites
There are a number of sites that put you in touch with content writers. SEO content writers posts the jobs they are looking to do, which makes things a lot easier for you.
There are also sites that allow you to post your job description and wait for the applications to roll in.
Post on Social Media
Networking on social media opens doors to bloggers that are well-recommended by people in your network. Ask for a sample or two, and it’s likely that you’ll be surprised by the number of quality applicants.
Reach Out to Published Writers
Search the web and identify writers who would be a good fit for your blog. Contact them and make an offer.
Freelance writers offer clear communication and will quickly tell you if they are willing to take on the work.
#3. Decide on an Application Process
Depending on the method you choose to find freelancers, you may receive a large number of applicants. You’ll want a systematic way of reviewing their submissions.
Require applicants to submit a resume. This will help you narrow down your choices before the next step.
Once you’ve narrowed down your top applicants, take a look at their writing samples.
At this point, you should have a pretty good idea of who you’re going to choose.
Now it’s time to make an offer and provide specifics.
#4. Make Clear Expectations and Deadlines
Your relationships with writers will likely be web-based. Having communication barriers means you need to be explicit with your goals and expectations.
Set clear guidelines regarding style, length, format, and content. Your writer will thank you, and you’ll end up with the article you imagined.
#5. Be Professional
Remember, this is a professional exchange. Writers have busy schedules too. Their time should be respected.
Any edits or questions that your writer has should be answered quickly. Try to approach it the same way that you would if the writer were sitting with you in your office.
A professional exchange with your blogger can lead to long-term relationships. You’ll have a good name in the writing community, and you’ll be able to easily find writers in the future.
Why Not Start Looking Now?
Start a blog if you haven’t already. Find bloggers to write for you. You’ll definitely see a positive effect on your business, especially with the high-quality content that freelance writers can provide.