Authors have published over 130 million books throughout history.
How will you make yours stand out?
In today’s world, it’s easier than ever to publish content, but how do you attract followers?
Learning how to join the author bloggers community will increase your book’s exposure. Read on to learn five great tips for successful blogging.
#1. Start Your Blog
The first step in promoting your book is to start your blog. Here’s how to start a book blog:
- Choose a web hosting service
- Purchase a website address
- Begin creating your theme, brand, and website design
- Post your content!
Make sure your website will be in good hands by choosing the best web host for your needs.
#2. Build Your Author Bloggers Brand
Everyone has heard of Stephen King. Fans will buy his new releases before they even know the topic of the book. Why?
Stephen King has built up a reputation. He has a successful brand.
You need to build up a brand that goes along with your author name and blog. Blog names for writers should be creative and unique.
Once you have your blog and brand, you can begin marketing your content. This should be done both offline and online to increase your exposure.
Smith Publicity suggests partnering with local organizations for offline marketing of your brand.
#3. Join the YouTube Community
There’s nothing traditional about modern-day marketing. More Americans are now turning to the internet for the latest trends and news.
PEW surveys show about 3 in 4 Americans now use the social media platform YouTube.
Utilizing these platforms will help you gain followers, which helps you promote your book.
Consider creating YouTube content that will build exposure for your author blog. Here are some great ideas to get you started:
- Record a fun reading of your content
- Host a live Q&A session
- Interview other authors
- Recommend your favorite books
- Discuss fan theories
- Give other authors some tips
Be sure to include a link to your writer blog in the description area of your YouTube account.
#4. Consider SEO
If you Google “author’s blogs,” then will your website appear on the front page? It’s very unlikely.
SEO is short for search engine optimization. It’s a strategy designed to make your website appear higher in search engine results.
Both SEO and social media marketing are effective at building your blog’s exposure.
#5. Know What’s Trending
Once you’ve built your amazing blog, you’ll need to keep it updated with interesting posts.
Coming up with fresh author blog post ideas is as simple as understanding what’s trending. Here are some places to keep up with relevant trends:
Promoting Your Book Through Blogging
A trendy blog will help you promote your book and increase your sales. It can seem overwhelming at first but the tips for success are simple:
- Start your blog
- Build your brand
- Join YouTube and other social media platforms
- Consider SEO
- Know what’s trending
Do you have any great tips to share with your fellow author bloggers? We want to hear from you! Use the comment box below to share your experiences.