The ultimate measure of a blog’s success has to be its readership. Yes, creating amazing content is a worthwhile endeavor –– but if no one bothers to read that content it won’t amount to much in the way of financial return.
Indeed, both business and personal bloggers are always looking for ways to gain more followers. Unfortunately, they often overlook several common mistakes that can undermine their efforts and cost them valuable clicks, shares, and likes.
Here then, is a quick guide on how you can avoid and address these issues.
Blunders That Will Cost Bloggers Traffic to Their Blog
#1. Copy/Paste Promotion
Promoting your blogging efforts on social media and other web platforms shouldn’t feel like a chore. However, if you’ve been writing for years, it can sometimes be difficult to come up with new ways to share your content.
Don’t fall into the trap of sending out the same kind of posts on Facebook, Twitter, etc. week after week. How well you craft your social-media messages will often determine whether or not someone decides to click on your site.
#2. Poor Aesthetics
They say you can’t judge a book by its cover. Still, plenty of consumers can and do judge blogs by their appearance.
A lack of images, inconsistent color schemes, and/or weird layout choices can all work to drive visitors away from your site.
The good news is, making your blog more visually appealing is something most professional can accomplish in just a few hours.
#3. Lack of Linking
Though each web page is unique, content creators need to think of their articles as individual points within a larger strategy.
The best blog content should inspire visitors to seek out more information on your site or to get in touch with someone from your operation.
As such, bloggers should never miss an opportunity to include a link to another page on a related topic. Lastly, it’s essential to provide contact information on every page you write.
#4. Outdated Info
The business world changes fast. What was once an effective tactic five years ago, may hold no value at all today.
With that in mind, content creators should review their old pieces and make sure to update them accordingly. No blogger can afford to seem out of date, after all.
The Bottom Line
In the end, it doesn’t matter if you’re writing about how to install a pharmacy POS system or properly prepare eggs benedict –– the quality of your writing is the most fundamental aspect of a successful blog.
It should go without saying, but without excellent material, there’s not much you can do to garner a loyal readership.
Though fixing the above problems will help you gain more readers, consistent, engaging content is the only way to ensure they’ll keep coming back for more.