Everybody needs a dentist – that’s a fact. In a recent survey, 52% of adults visit the dentist every 6 months, and in children, that figure rose to around 65%. But the high demand means that dentists face a lot of competition in the market.
Digital marketing campaigns are crucial if you want patients to find you online. To help create and increase online exposure, check out these 4 top dentist marketing ideas.
#1. Highlight Your Strengths
The first thing to figure out is, what’s your niche? Work out what your dental practice specializes in, and focus your marketing efforts on that audience.
For example, if you’re a family dentist, reach out to parents and their kids. And if you’re one of those awesome dentists that specializes in pain-free dental care (we love you, by the way), then shout it from the rooftops for all to hear!
#2. Embrace Local SEO
Search Engine Optimisation is a powerful tool in digital marketing for dentists. If you’re a dental practitioner in Cleveland, Ohio, you want your name to pop up at the top of the ‘dentist Cleveland, OH’ search results page.
When you bring SEO to the local level, you’ll get your practice squarely on the map. Do your research and start using SEO keywords in your web content. Or call in the professionals, and watch your online exposure soar.
#3. Get Familiar With Google My Business
Google My Business is an excellent way to boost your online presence and popularity. After all, the way most of us check out businesses in our local area is to look them up on Google Maps.
Using the free Google My Business tool, you can make your business location visible to potential clients. You can also post pictures of your practice, see customer reviews, and respond to them, too.
#4. Make the Most of Content Marketing
Content marketing marries awesome writing with special keywords to boost your SEO rating and get on Google’s good side. You can do this using the content on your website landing pages, but a blog will light up your name in cyberspace.
Make sure your content is informative, interesting and unique. While keywords are essential to trigger effective SEO, you also need to give your clients information they want to read, re-read, and come back for more.
Enlighten your patients on dental problems, procedures, products, and pros and cons. After all, you’re the expert – you need to show potential clients you have something they need. Be an educator, and you’ll build client trust at the same time.
Dentist Marketing Ideas to Help You Grow
The field of dentistry is a competitive one, but it’s pretty rewarding, too. Use our top dentist marketing ideas to grow your dental practice, and get more clients through the door.
When you engage in online marketing for dentists, you’ll get your name out onto the web, and into the hands of prospective patients near you.
If you want to enter into the wonderful world of business blogging, then congratulations – your practice is going to boom. Check out how to start a blog today, so you can get stuck right in.