Design plays a huge role in how people form first impressions of websites.
People will form an opinion on your brand in less than two-tenths of a second. Wondering if your website needs some tweaking?
If you are ready to maximize your profits by improving your website, keep reading below for three creative design ideas.
#1. Color and Font Choices
Color increases brand recognition. Be sure to do some A/B testing to identify which ones work best for you.
Keep in mind that color evokes emotion. Use these emotions to your advantage to boost your conversion rates. For example, use blues to suggest strength and credibility. Use yellow if you want to invoke optimism in a product or business.
While red may be attention-getting, it can also cause customers to feel stressed out. Choosing a new color scheme should be step one when working on your marketing strategy.
In addition to color choices, a font must also be selected for your website. Choose something authentic to your brand. It’s common for websites to choose more than one font, be sure to make sure your fonts complement each other.
Don’t use anything too similar nor totally opposite in style. Stick with a font size between 12pt and 16pt for easy reading.
With choosing colors and fonts to use for your website, you must consider what your logo says about your business or product. You can look into DIY Logos to save you money. Plus, this ensures you have total control over the design you create.
#2. Less is More with Creative Design
Sometimes, having too many options is not a good thing. Most consumers today will research products they buy online. If you have numerous products and pages, the consumer will need to invest more time researching.
If you notice low conversion rates on your website, consider scaling back your online product catalog and monitoring for improvements.
Additionally, simply decluttering your website is a crucial step. All pages should be clean and well-organized. Pick the most important information and ensure you effectively communicate it.
#3. Invest Time for Photos and Descriptions
If you want to see profits, be sure to properly photograph your products. Use only high-quality images.
Provide clear, crisp photos from multiple angles to show adequate product details. Also, try to show the product in context to help consumers imagine the product. Remember, you want to replicate an in-store experience.
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Product videos are also becoming more common. They help the consumer see how the product works, increasing the chances they will buy it.
It is also crucial that you pair great photos with a compelling product description. You need to write concise and accurate descriptions. You are trying to convince a customer to buy a product with only a few short lines.
Every word counts — so cut out anything that’s not actively encouraging conversion.
Do you struggle with writing descriptions? Consider bringing a copywriter into your business. Well-written product descriptions will set you apart from competitors.
Wrapping It All Up
There you have it, three creative design tips for increasing your profits online.
Do you still have questions? Contact us and we’ll be happy to help.